{"id":4709,"date":"2024-12-27T15:34:00","date_gmt":"2024-12-27T12:34:00","guid":{"rendered":"\/connect\/?post_type=case&#038;p=4709"},"modified":"2026-04-23T11:58:01","modified_gmt":"2026-04-23T08:58:01","slug":"kak-medijnaya-reklama-yandeksa-na-dannyh-dialog-x5-podderzhala-prodazhi-napitka-frutmotiv-ice-tea-v-nizkij-sezon-i-obespechila-roi-582","status":"publish","type":"case","link":"\/connect\/case\/kak-medijnaya-reklama-yandeksa-na-dannyh-dialog-x5-podderzhala-prodazhi-napitka-frutmotiv-ice-tea-v-nizkij-sezon-i-obespechila-roi-582\/","title":{"rendered":"\u041a\u0430\u043a \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 Dialog X5 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0430 \u00ab\u0424\u0440\u0443\u0442\u043c\u043e\u0442\u0438\u0432 Ice Tea\u00bb \u0432 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b\u0430 ROI 582%"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/case\/kak-medijnaya-reklama-yandeksa-na-dannyh-dialog-x5-podderzhala-prodazhi-napitka-frutmotiv-ice-tea-v-nizkij-sezon-i-obespechila-roi-582\/#%D0%9D%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B8%D0%BB%D0%B8_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D1%83%D1%8E_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%AF%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%D0%B0_c_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%BE%D0%BC_%D0%BD%D0%B0_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D1%85_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_Dialog_X5Targeting\" title=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 c\u00a0\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043d\u0430\u00a0\u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Dialog X5\/Targeting\">\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 c\u00a0\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043d\u0430\u00a0\u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Dialog X5\/Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/case\/kak-medijnaya-reklama-yandeksa-na-dannyh-dialog-x5-podderzhala-prodazhi-napitka-frutmotiv-ice-tea-v-nizkij-sezon-i-obespechila-roi-582\/#%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%B0%D1%8F_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D0%BC%D0%BE%D0%B3%D0%BB%D0%B0_%D1%80%D0%B0%D1%81%D1%81%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D1%8C_%D1%88%D0%B8%D1%80%D0%BE%D0%BA%D0%BE%D0%B9_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%B8_%D0%BE%D0%B1_%D0%B0%D0%BA%D1%86%D0%B8%D0%B8_%D1%81_%D1%80%D0%BE%D0%B7%D1%8B%D0%B3%D1%80%D1%8B%D1%88%D0%B5%D0%BC_%D0%BF%D1%80%D0%B8%D0%B7%D0%BE%D0%B2_%D0%B8_%D0%BF%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%B0%D1%82%D1%8C_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8_%D0%B2_%D0%BD%D0%B8%D0%B7%D0%BA%D0%B8%D0%B9_%D1%81%D0%B5%D0%B7%D0%BE%D0%BD\" title=\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u043b\u0430 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\u0438&nbsp;\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/case\/kak-medijnaya-reklama-yandeksa-na-dannyh-dialog-x5-podderzhala-prodazhi-napitka-frutmotiv-ice-tea-v-nizkij-sezon-i-obespechila-roi-582\/#%D0%A7%D0%B8%D1%82%D0%B0%D0%B9%D1%82%D0%B5_%D0%B4%D1%80%D1%83%D0%B3%D0%B8%D0%B5_%D0%BA%D0%B5%D0%B9%D1%81%D1%8B_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_Targeting\" title=\"\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Targeting\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Targeting<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0420\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c, \u043a\u0430\u043a \u0431\u0440\u0435\u043d\u0434 \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e \u0447\u0430\u044f <a href=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" data-type=\"URL\" data-id=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00ab\u0424\u0440\u0443\u0442\u043c\u043e\u0442\u0438\u0432 Ice Tea\u00bb<\/a> \u043e\u0445\u0432\u0430\u0442\u0438\u043b \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, <strong>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 <a href=\"https:\/\/dialog.x5.ru\/analytics?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=kak+mediinaya+reklama+yandeksa+na+dannih+dialog+x5+podderjala+prodaji+napitka+%C2%ABfrutmotiv+ice+tea%C2%BB+v+nizkii+sezon+i+obespechila+roi+582%25&amp;utm_term=27.12.2024\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5<\/a><\/strong>, \u0438\u00a0\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043b \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0441\u0432\u043e\u0438\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u0434\u0430\u0436\u0435 \u043f\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0438 \u0441\u0435\u0437\u043e\u043d\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"4715\" src=\"\/connect\/wp-content\/uploads\/2024\/12\/1080x607_1-daison-1024x576.png\" alt=\"\" class=\"wp-image-4715\" srcset=\"\/connect\/wp-content\/uploads\/2024\/12\/1080x607_1-daison-1024x576.png 1024w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_1-daison-300x169.png 300w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_1-daison-768x432.png 768w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_1-daison.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>\u0410\u041e \u00ab\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0420\u043e\u0441\u0438\u043d\u043a\u0430\u00bb<\/strong> \u2014 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0438 \u0440\u043e\u0437\u043b\u0438\u0432\u0443 \u0431\u0435\u0437\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u044b\u0445 \u0438 \u043f\u0440\u043e\u0445\u043b\u0430\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u043f\u0438\u0442\u043a\u043e\u0432, \u0432\u043b\u0430\u0434\u0435\u044e\u0449\u0430\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u043c <strong><a href=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" rel=\"noreferrer noopener nofollow\">\u00ab\u0424\u0440\u0443\u0442\u043c\u043e\u0442\u0438\u0432\u00bb<\/a><\/strong> \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u043c\u0438 \u043c\u0430\u0440\u043a\u0430\u043c\u0438. \u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u2014 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0441 \u0434\u043e\u0441\u0442\u0430\u0442\u043a\u043e\u043c \u0441\u0440\u0435\u0434\u043d\u0438\u043c \u0438 \u0432\u044b\u0448\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u044e\u0442 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438. \u0412\u043e\u0437\u0440\u0430\u0441\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u2014 \u043e\u0442 12 \u0434\u043e 45 \u043b\u0435\u0442.<\/p>\n\n\n\n<p><strong>\u0417\u0430\u0434\u0430\u0447\u0438 \u043d\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e \u0447\u0430\u044f <a href=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" data-type=\"URL\" data-id=\"https:\/\/www.liprosinka.ru\/product\/frutmotiv\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00ab\u0424\u0440\u0443\u0442\u043c\u043e\u0442\u0438\u0432 Ice Tea\u00bb<\/a> \u0432 \u043e\u043d\u043b\u0430\u0439\u043d\u0435<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u044e \u0441 \u0440\u043e\u0437\u044b\u0433\u0440\u044b\u0448\u0435\u043c \u043f\u0440\u0438\u0437\u043e\u0432 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/li>\n\n\n\n<li>\u0418\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0447\u0438\u0441\u0442\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B8%D0%BB%D0%B8_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D1%83%D1%8E_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%AF%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%D0%B0_c_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%BE%D0%BC_%D0%BD%D0%B0_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D1%85_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_Dialog_X5Targeting\"><\/span>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043c\u0435\u0434\u0438\u0439\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a> c\u00a0\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043d\u0430\u00a0\u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 <a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=article&amp;utm_content=case_frutmotive_yandex&amp;utm_term=27.12.2024\" data-type=\"URL\" data-id=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=article&amp;utm_content=case_frutmotive_yandex&amp;utm_term=27.12.2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dialog X5\/Targeting<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0438 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0441 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 <a href=\"https:\/\/x5club.ru\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/x5club.ru\/\" rel=\"noreferrer noopener nofollow\">\u00ab\u04255 \u041a\u043b\u0443\u0431\u0430\u00bb<\/a> \u2014 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u00ab\u0425\u043e\u043b\u043e\u0434\u043d\u044b\u0439 \u0447\u0430\u0439\u00bb \u0441 \u0447\u0430\u0441\u0442\u043e\u0442\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 \u0434\u0432\u0443\u0445 \u0440\u0430\u0437 \u0437\u0430 \u0442\u0440\u0438 \u043c\u0435\u0441\u044f\u0446\u0430.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Retail Lift: \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u0441 <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" rel=\"noreferrer noopener nofollow\">\u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a>, \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u043d\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0430. \u0420\u0430\u0437\u043d\u0438\u0446\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043c\u0435\u0436\u0434\u0443 \u0433\u0440\u0443\u043f\u043f\u0430\u043c\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p><strong>Retail Lift\u00a0<\/strong>\u2014 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a> \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u0442\u043e\u0447\u043a\u0430\u0445 \u0441\u0435\u0442\u0438 <a href=\"https:\/\/www.x5.ru\/ru\/\" data-type=\"URL\" data-id=\"https:\/\/www.x5.ru\/ru\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">X5<\/a>.<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"505\" data-id=\"4716\" src=\"\/connect\/wp-content\/uploads\/2024\/12\/image_2024_07_02T10_21_47_271Z.png\" alt=\"\" class=\"wp-image-4716\" srcset=\"\/connect\/wp-content\/uploads\/2024\/12\/image_2024_07_02T10_21_47_271Z.png 884w, \/connect\/wp-content\/uploads\/2024\/12\/image_2024_07_02T10_21_47_271Z-300x171.png 300w, \/connect\/wp-content\/uploads\/2024\/12\/image_2024_07_02T10_21_47_271Z-768x439.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><figcaption class=\"wp-element-caption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0420\u0430\u043d\u044c\u0448\u0435, \u0447\u0442\u043e\u0431\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 Retail Lift \u043e\u0442 <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a> \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438 \u0441\u0442\u0430\u043b\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0434\u0430\u0436\u0435 \u043d\u0430 \u0441\u043f\u0430\u0434\u0435 \u0441\u0435\u0437\u043e\u043d\u0430.<\/p>\n<cite>\u041a\u043e\u043d\u0441\u0442\u0430\u043d\u0442\u0438\u043d \u041e\u0440\u0435\u0448\u043d\u0438\u043a\u043e\u0432<br>Head of Media Performance Business Unit, Ingate<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BD%D0%B0%D1%8F_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D0%BC%D0%BE%D0%B3%D0%BB%D0%B0_%D1%80%D0%B0%D1%81%D1%81%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D1%8C_%D1%88%D0%B8%D1%80%D0%BE%D0%BA%D0%BE%D0%B9_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%B8_%D0%BE%D0%B1_%D0%B0%D0%BA%D1%86%D0%B8%D0%B8_%D1%81_%D1%80%D0%BE%D0%B7%D1%8B%D0%B3%D1%80%D1%8B%D1%88%D0%B5%D0%BC_%D0%BF%D1%80%D0%B8%D0%B7%D0%BE%D0%B2_%D0%B8_%D0%BF%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%B0%D1%82%D1%8C_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8_%D0%B2_%D0%BD%D0%B8%D0%B7%D0%BA%D0%B8%D0%B9_%D1%81%D0%B5%D0%B7%D0%BE%D0%BD\"><\/span>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043e\u0431&nbsp;\u0430\u043a\u0446\u0438\u0438 \u0441&nbsp;\u0440\u043e\u0437\u044b\u0433\u0440\u044b\u0448\u0435\u043c \u043f\u0440\u0438\u0437\u043e\u0432 \u0438&nbsp;\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Retail Lift, <strong>\u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 22%, \u0430 \u0432 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445&nbsp;\u2014 29%<\/strong>. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" rel=\"noreferrer noopener nofollow\">\u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a> \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043d\u0438\u0437\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d. \u0412 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435, <strong>\u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0432\u0438\u0434\u0435\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u043d\u0430 38%<\/strong> \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u043c\u0435\u0441\u044f\u0446\u0435\u043c. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a <strong>\u0432 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u0438\u0434\u0435\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043d\u0438\u0437\u0438\u043b\u0438\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 15,7%<\/strong>.&nbsp;<strong>ROI \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 582%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"4717\" src=\"\/connect\/wp-content\/uploads\/2024\/12\/1080x607_3-ochki-1024x576.png\" alt=\"\" class=\"wp-image-4717\" srcset=\"\/connect\/wp-content\/uploads\/2024\/12\/1080x607_3-ochki-1024x576.png 1024w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_3-ochki-300x169.png 300w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_3-ochki-768x432.png 768w, \/connect\/wp-content\/uploads\/2024\/12\/1080x607_3-ochki.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0412 \u043a\u043e\u043d\u0446\u0435 \u043b\u0435\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0445\u043b\u0430\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u043f\u0438\u0442\u043a\u043e\u0432 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0441\u043d\u0438\u0436\u0430\u0442\u044c\u0441\u044f \u2014 \u044d\u0442\u043e \u043e\u0431\u0449\u0438\u0439 \u0442\u0440\u0435\u043d\u0434 \u0434\u043b\u044f \u0432\u0441\u0435\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0443 \u0443\u0434\u0430\u043b\u043e\u0441\u044c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441\u043f\u0430\u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0436. \u0422\u0430\u043a \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u0438\u0434\u0435\u043b\u0430 <a href=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" data-type=\"URL\" data-id=\"https:\/\/yandex.ru\/project\/media\/?utm_source=yandex&amp;utm_medium=search&amp;utm_campaign=%5Bvo-imya-mediyki%5D%5Bperf%5D%5Bsearch%5D_desktop&amp;utm_content=_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F%20%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0%20%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%20%D0%B4%D0%B8%D1%80%D0%B5%D0%BA%D1%82&amp;utm_term=111274993_5451858413_0&amp;yclid=9566413734248710143\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043c\u0435\u0434\u0438\u0439\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u042f\u043d\u0434\u0435\u043a\u0441\u0430<\/a>, \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 22 \u043f. \u043f. \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0433\u0440\u0443\u043f\u043f\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0432\u0438\u0434\u0435\u043b\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435.<\/p>\n<cite>\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0430<br>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438, \u042f\u043d\u0434\u0435\u043a\u0441<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Retail Lift \u043e\u0442 <a href=\"https:\/\/dialog.x5.ru\/analytics?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=kak+mediinaya+reklama+yandeksa+na+dannih+dialog+x5+podderjala+prodaji+napitka+%C2%ABfrutmotiv+ice+tea%C2%BB+v+nizkii+sezon+i+obespechila+roi+582%25&amp;utm_term=27.12.2024\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5<\/a> \u0438 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0445 \u0434\u043b\u044f FMCG-\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u0445 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u0445 \u044d\u0442\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u043c\u0443 \u0443\u0440\u043e\u0432\u043d\u044e \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/p>\n<cite>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041f\u043e\u0442\u0430\u043f\u043e\u0432<br>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u00ab\u041a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u00bb, <a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=article&amp;utm_content=case_frutmotive_yandex&amp;utm_term=27.12.2024\" data-type=\"URL\" data-id=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=article&amp;utm_content=case_frutmotive_yandex&amp;utm_term=27.12.2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dialog X5\/Targeting<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B8%D1%82%D0%B0%D0%B9%D1%82%D0%B5_%D0%B4%D1%80%D1%83%D0%B3%D0%B8%D0%B5_%D0%BA%D0%B5%D0%B9%D1%81%D1%8B_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_Targeting\"><\/span>\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u0435\u0439\u0441\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/dialog.x5.ru\/connect\/case\/sekrety-uspeha-ot-h5-media-whoisblogger-papa-mozhet-i-dialog-x5-kak-provodit-effektivnye-kampanii-s-blogerami-i-ne-pereplachivat-za-celevoj-kontakt\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0421\u0435\u043a\u0440\u0435\u0442\u044b \u0443\u0441\u043f\u0435\u0445\u0430 \u043e\u0442 \u04255 Media, WhoIsBlogger, \u00ab\u041f\u0430\u043f\u0430 \u043c\u043e\u0436\u0435\u0442\u00bb \u0438 Dialog X5: \u043a\u0430\u043a \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438 \u0438 \u043d\u0435 \u043f\u0435\u0440\u0435\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u0442\u044c \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/dialog.x5.ru\/connect\/case\/kejs-omi-i-dialogx5-analitika-dannyh-o-prodazhah\/\" rel=\"nofollow noopener\" target=\"_blank\">\u041a\u0435\u0439\u0441: \u0432\u0441\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u044f\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0441 OMI<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/dialog.x5.ru\/connect\/case\/televizionnaya-reklama-na-pokupatelej-x5-group\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0422\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 FMCG \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0420\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c, \u043a\u0430\u043a \u0431\u0440\u0435\u043d\u0434 \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e \u0447\u0430\u044f \u00ab\u0424\u0440\u0443\u0442\u043c\u043e\u0442\u0438\u0432 Ice Tea\u00bb \u043e\u0445\u0432\u0430\u0442\u0438\u043b \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 Dialog&#8230;<\/p>\n","protected":false},"featured_media":8208,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[7,179,155],"author_tax":[],"class_list":["post-4709","case","type-case","status-publish","has-post-thumbnail","hentry","tag-targeting","tag-akademiya","tag-kejs"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/case\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/case"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":7,"href":"\/connect\/wp-json\/wp\/v2\/case\/4709\/revisions"}],"predecessor-version":[{"id":7886,"href":"\/connect\/wp-json\/wp\/v2\/case\/4709\/revisions\/7886"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/8208"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=4709"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=4709"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}