{"id":7407,"date":"2026-01-27T11:39:05","date_gmt":"2026-01-27T08:39:05","guid":{"rendered":"\/connect\/?post_type=case&#038;p=7407"},"modified":"2026-04-23T11:55:14","modified_gmt":"2026-04-23T08:55:14","slug":"ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5","status":"publish","type":"case","link":"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/","title":{"rendered":"\u041e\u0446\u0435\u043d\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb: \u043a\u0435\u0439\u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Mondelez \u0438 X5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%97%D0%B0%D0%B4%D0%B0%D1%87%D0%B8_%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82%D0%B0\" title=\"\u0417\u0430\u0434\u0430\u0447\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\">\u0417\u0430\u0434\u0430\u0447\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9B%D0%BE%D0%B3%D0%B8%D0%BA%D0%B0_%D0%BF%D0%BE%D0%B4%D1%85%D0%BE%D0%B4%D0%B0\" title=\"\u041b\u043e\u0433\u0438\u043a\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0430\">\u041b\u043e\u0433\u0438\u043a\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9C%D0%B5%D1%85%D0%B0%D0%BD%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8_%D0%B2_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B5_%C2%AB%D0%9F%D0%B0%D0%BA%D0%B5%D1%82%C2%BB\" title=\"\u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb\">\u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9F%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D0%BF%D0%BE%D1%80_%D0%BD%D0%B0_digital-%D0%BA%D0%B0%D0%BD%D0%B0%D0%BB%D1%8B\" title=\"\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435: \u0443\u043f\u043e\u0440 \u043d\u0430 digital-\u043a\u0430\u043d\u0430\u043b\u044b\">\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435: \u0443\u043f\u043e\u0440 \u043d\u0430 digital-\u043a\u0430\u043d\u0430\u043b\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9A%D0%BE%D0%BC%D0%BC%D1%83%D0%BD%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D0%B8_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B0\" title=\"\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\">\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9A%D0%BE%D0%BC%D0%BC%D1%83%D0%BD%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D0%B8_%D0%B7%D0%B0_%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B0%D0%BC%D0%B8_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B0\" title=\"\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\">\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%9E%D1%86%D0%B5%D0%BD%D0%BA%D0%B0_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D0%BC%D0%B5%D1%82%D0%BE%D0%B4%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F_sales_lift\" title=\"\u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f sales lift\">\u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f sales lift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%A0%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D1%8B_%D0%B8%D0%BD%D0%BA%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8_%D0%B8_%D1%80%D0%BE%D1%81%D1%82_%D0%B1%D0%B0%D0%B7%D1%8B_%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9\" title=\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b: \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0440\u043e\u0441\u0442 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b: \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0440\u043e\u0441\u0442 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"\/connect\/case\/ocenka-reklamnoj-kampanii-v-servise-paket-dlya-brenda-jubilejnoe-kejs-kompanii-mondelez-i-x5\/#%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\" title=\"\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-id=\"7416\" src=\"\/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-1024x578.png\" alt=\"\" class=\"wp-image-7416\" srcset=\"\/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-1024x578.png 1024w, \/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-300x169.png 300w, \/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-768x433.png 768w, \/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-1536x866.png 1536w, \/connect\/wp-content\/uploads\/2026\/01\/jubtlejnoe-2-2048x1155.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0412 2025 \u0433\u043e\u0434\u0443 Mondelez \u0438<a href=\"https:\/\/www.x5.ru\/ru\/?ref=678&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\"> X5 <\/a>\u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 <a href=\"https:\/\/x5paket.ru\/?ysclid=mkv2r5sg2a27707069&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a>. \u0412 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u043a \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 <a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a> \u2014 \u044d\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u043a\u0430\u043a \u043e\u0434\u043d\u0443 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0437\u0430 \u0433\u043e\u0434. \u0412\u044b\u0431\u043e\u0440 \u043a\u0435\u0439\u0441\u0430 \u043d\u0435 \u0441\u043b\u0443\u0447\u0430\u0435\u043d: \u043d\u0430 \u0435\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u0438\u0434\u043d\u043e, \u043a\u0430\u043a \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0431\u0430\u0437\u043e\u0439 \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u0440\u044b\u0447\u0430\u0433 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a> \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 \u0441\u043b\u0430\u0434\u043a\u043e\u043c \u043f\u0435\u0447\u0435\u043d\u044c\u0435. \u041e\u043d \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c\u044e \u0441\u0440\u0435\u0434\u0438 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u042d\u0442\u043e \u0432\u0430\u0436\u043d\u0430\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u0430\u044f \u0442\u043e\u0447\u043a\u0430: \u043a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434 \u0443\u0436\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043b\u0438\u0434\u0435\u0440\u0441\u043a\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u0437\u0430\u0434\u0430\u0447\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0438\u043d\u0430\u0447\u0435, \u0447\u0435\u043c \u0443 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u043e\u043b\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"917\" data-id=\"7429\" src=\"\/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1.png\" alt=\"\" class=\"wp-image-7429\" srcset=\"\/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1.png 1676w, \/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1-300x164.png 300w, \/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1-1024x560.png 1024w, \/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1-768x420.png 768w, \/connect\/wp-content\/uploads\/2026\/01\/2025-12-09_11-48-56-edited-1-1536x840.png 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0434\u043b\u044f \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0446\u0435\u043b\u044c \u2014 \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0440\u043e\u0441\u0442, \u0442\u043e <strong>\u0434\u043b\u044f \u043b\u0438\u0434\u0435\u0440\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0438\u043d\u0430\u0447\u0435: \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043d\u0435 \u0442\u0435\u0440\u044f\u044f \u0442\u0435\u043c\u043f\u0430 \u0438 \u043d\u0435 \u0443\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u0432 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043b\u043e\u043a \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438.<\/strong> \u0412 \u044d\u0442\u043e\u0439 \u043b\u043e\u0433\u0438\u043a\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435<a href=\"https:\/\/x5paket.ru\/?ysclid=mkv2r5sg2a27707069&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\"> \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a> \u0441\u0442\u0430\u043b\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043c\u0435\u0445\u0430\u043d\u0438\u043a \u0441 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%B4%D0%B0%D1%87%D0%B8_%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82%D0%B0\"><\/span>\u0417\u0430\u0434\u0430\u0447\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0417\u0430\u043f\u0443\u0441\u043a \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 <a href=\"https:\/\/x5paket.ru\/?ysclid=mkv2r5sg2a27707069&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a> \u0440\u0435\u0448\u0430\u043b \u0442\u0440\u0438 \u0437\u0430\u0434\u0430\u0447\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u043e\u0438\u0441\u043a \u043d\u043e\u0432\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u043e\u0432 \u0440\u043e\u0441\u0442\u0430;<\/li>\n\n\n\n<li>\u043f\u043b\u0430\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432\u0441\u0435\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0431\u0440\u0435\u043d\u0434 <a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a>;<\/li>\n\n\n\n<li>\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9B%D0%BE%D0%B3%D0%B8%D0%BA%D0%B0_%D0%BF%D0%BE%D0%B4%D1%85%D0%BE%D0%B4%D0%B0\"><\/span>\u041b\u043e\u0433\u0438\u043a\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u0435\u0439\u0441\u0430 \u043b\u0435\u0436\u0438\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0439, \u043d\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u0440\u0438\u043d\u0446\u0438\u043f: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0427\u0442\u043e\u0431\u044b \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u043c, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u043f\u0443\u043b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432. \u0421\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/x5paket.ru\/?ysclid=mkv2r5sg2a27707069&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a> \u0441\u0442\u0430\u043b \u0442\u0430\u043a\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u2014 \u0441 \u0447\u0451\u0442\u043a\u0438\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u043c\u043e\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u043e\u0439 \u0438 \u0444\u043e\u043a\u0443\u0441\u043e\u043c \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1806\" height=\"876\" data-id=\"7433\" src=\"\/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited.png\" alt=\"\" class=\"wp-image-7433\" srcset=\"\/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited.png 1806w, \/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited-300x146.png 300w, \/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited-1024x497.png 1024w, \/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited-768x373.png 768w, \/connect\/wp-content\/uploads\/2026\/01\/jubilejnoe3-edited-1536x745.png 1536w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9C%D0%B5%D1%85%D0%B0%D0%BD%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8_%D0%B2_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B5_%C2%AB%D0%9F%D0%B0%D0%BA%D0%B5%D1%82%C2%BB\"><\/span>\u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/x5paket.ru\/?ysclid=mkv2r5sg2a27707069&amp;utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb <\/a>\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432\u043d\u0443\u0442\u0440\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 <a href=\"https:\/\/x5club.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00abX5 \u041a\u043b\u0443\u0431\u00bb<\/a> \u043f\u043e \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0438 \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u042d\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u043f\u0440\u0438\u0432\u0438\u043b\u0435\u0433\u0438\u0439 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 <a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a> \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u043b\u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u0432 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0443\u0440\u0435. \u0412 \u0430\u043a\u0446\u0438\u0438 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043e\u043a\u043e\u043b\u043e 15 \u043f\u043e\u0437\u0438\u0446\u0438\u0439 \u0438\u0437 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043f\u0435\u0447\u0435\u043d\u044c\u044f \u0438 \u043c\u0438\u043d\u0438-\u043a\u0435\u043a\u0441\u043e\u0432. \u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0431\u044b\u043b\u043e \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e: 10% \u043a\u044d\u0448\u0431\u044d\u043a \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 <a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a> \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0430\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c. \u041e\u0444\u0444\u0435\u0440 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 <a href=\"https:\/\/5ka.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb<\/a> \u0438 <a href=\"https:\/\/www.perekrestok.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043e\u043a\u00bb<\/a>, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u0441\u0435\u0442\u0435\u0439. \u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u0435\u043c \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0431\u044b\u043b\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438 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\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0442\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0445\u043e\u0434\u0438\u043b\u0438 \u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u0430\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5_%D1%83%D0%BF%D0%BE%D1%80_%D0%BD%D0%B0_digital-%D0%BA%D0%B0%D0%BD%D0%B0%D0%BB%D1%8B\"><\/span>\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435: \u0443\u043f\u043e\u0440 \u043d\u0430 digital-\u043a\u0430\u043d\u0430\u043b\u044b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u043e\u0434\u0441\u0432\u0435\u0442\u043a\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b \u0432\u044b\u0431\u0440\u0430\u043d digital-\u043a\u043e\u043d\u0442\u0443\u0440 \u2014 \u043a\u0430\u043a \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 <a href=\"https:\/\/x5paket.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a>, \u0442\u0430\u043a \u0438 \u0437\u0430 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u043b\u043e\u043a\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u0432 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0438 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0444\u0444\u0435\u0440\u0430, \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0443 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043f\u043e \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c \u0430\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" data-id=\"7431\" src=\"\/connect\/wp-content\/uploads\/2026\/01\/jub4-1024x491.png\" alt=\"\" class=\"wp-image-7431\" srcset=\"\/connect\/wp-content\/uploads\/2026\/01\/jub4-1024x491.png 1024w, \/connect\/wp-content\/uploads\/2026\/01\/jub4-300x144.png 300w, \/connect\/wp-content\/uploads\/2026\/01\/jub4-768x368.png 768w, \/connect\/wp-content\/uploads\/2026\/01\/jub4-1536x737.png 1536w, \/connect\/wp-content\/uploads\/2026\/01\/jub4.png 1854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BE%D0%BC%D0%BC%D1%83%D0%BD%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D0%B8_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B0\"><\/span>\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412\u043d\u0443\u0442\u0440\u0438 <a href=\"https:\/\/x5paket.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u0430\u00bb<\/a> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0434\u0432\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043e\u0444\u0444\u0435\u0440\u0430 \u043d\u0430 \u0432\u0438\u0442\u0440\u0438\u043d\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/strong><br>\u0412\u0441\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 <a href=\"https:\/\/x5paket.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u0435\u00bb<\/a> \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432 \u0432\u0438\u0434\u0435 \u043a\u0430\u0440\u0442\u043e\u0447\u0435\u043a. \u0412 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0435 \u043e\u0444\u0444\u0435\u0440\u0430 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438, \u0440\u0430\u0437\u043c\u0435\u0440 \u043a\u044d\u0448\u0431\u044d\u043a\u0430, \u0441\u043f\u0438\u0441\u043e\u043a \u0442\u043e\u0432\u0430\u0440\u043e\u0432-\u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u0438 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u0443\u044e \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044e \u0443\u0447\u0430\u0441\u0442\u0438\u044f.<\/li>\n\n\n\n<li><strong>\u0431\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u043f\u043e\u0434\u0441\u0432\u0435\u0442\u043a\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/strong><br>\u0411\u0430\u043d\u043d\u0435\u0440\u044b \u0432\u0435\u043b\u0438 \u043d\u0430 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0443 \u043e\u0444\u0444\u0435\u0440\u0430, \u0433\u0434\u0435 \u0431\u044b\u043b\u0438 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u0432\u0441\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BE%D0%BC%D0%BC%D1%83%D0%BD%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D0%B8_%D0%B7%D0%B0_%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B0%D0%BC%D0%B8_%D1%81%D0%B5%D1%80%D0%B2%D0%B8%D1%81%D0%B0\"><\/span>\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e \u0443\u0441\u0438\u043b\u0438\u043b\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u043a\u043e\u043d\u0442\u0443\u0440\u0430 <a href=\"https:\/\/x5paket.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u0430\u00bb<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0435 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u0431\u0430\u0437\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/strong><br>\u0420\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0430\u043a\u0446\u0438\u0438.<\/li>\n\n\n\n<li><strong>\u0442\u0435\u0441\u0442 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 digital<\/strong><br>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043a\u0430\u043a \u043a\u0430\u043d\u0430\u043b \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c \u043f\u043e \u043e\u0444\u0444\u0435\u0440\u0443.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9E%D1%86%D0%B5%D0%BD%D0%BA%D0%B0_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D0%BC%D0%B5%D1%82%D0%BE%D0%B4%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F_sales_lift\"><\/span>\u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f sales lift<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u0435\u0451 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0414\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043b\u044e\u0431\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c  \u2014 \u0441\u0442\u043e\u0438\u0442 \u043b\u0438 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u043d\u043e\u0432\u0430, \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u0438\u0442\u043e\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u044b\u043b \u043f\u043e\u043b\u0443\u0447\u0435\u043d, \u0438, \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u043e\u043a\u0443\u043f\u0438\u043b\u0438\u0441\u044c \u043b\u0438 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430. <\/p>\n<\/blockquote>\n\n\n\n<p>\u0414\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043b\u0438 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044e <a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">sales lift<\/a> \u2014 \u044d\u0442\u043e \u043e\u0442\u0447\u0451\u0442, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u043d\u0430 \u043d\u0430\u0448\u0435\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 <a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ Targeting<\/a>. \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0441\u0440\u0430\u0432\u043d\u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u00ab\u0440\u0430\u0437\u043d\u0438\u0446\u044b \u0440\u0430\u0437\u043d\u0438\u0446\u00bb \u0438 \u043d\u0430 \u044d\u0442\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0438\u0442\u043e\u0433\u043e\u0432\u0443\u044e \u043e\u0446\u0435\u043d\u043a\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" data-id=\"7432\" src=\"\/connect\/wp-content\/uploads\/2026\/01\/jubil5-1024x501.png\" alt=\"\" class=\"wp-image-7432\" srcset=\"\/connect\/wp-content\/uploads\/2026\/01\/jubil5-1024x501.png 1024w, \/connect\/wp-content\/uploads\/2026\/01\/jubil5-300x147.png 300w, \/connect\/wp-content\/uploads\/2026\/01\/jubil5-768x376.png 768w, \/connect\/wp-content\/uploads\/2026\/01\/jubil5-1536x752.png 1536w, \/connect\/wp-content\/uploads\/2026\/01\/jubil5.png 1868w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D1%8B_%D0%B8%D0%BD%D0%BA%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8_%D0%B8_%D1%80%D0%BE%D1%81%D1%82_%D0%B1%D0%B0%D0%B7%D1%8B_%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9\"><\/span>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b: \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0440\u043e\u0441\u0442 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0438 \u0432\u044b\u0434\u0435\u043b\u0438\u043b\u0430 \u0434\u0432\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435.<\/p>\n\n\n\n<p>1. <strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0439 offtake \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438<\/strong><\/p>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u043b\u0430 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u0432 \u0432\u0438\u0434\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u044d\u0444\u0444\u0435\u043a\u0442 \u0431\u044b\u043b \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 <a href=\"https:\/\/\u044e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435.\u0440\u0444\/\" rel=\"nofollow\" target=\"_blank\">\u00ab\u042e\u0431\u0438\u043b\u0435\u0439\u043d\u043e\u0435\u00bb<\/a>, \u043d\u043e \u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0432 \u0446\u0435\u043b\u043e\u043c. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u043b\u0438\u0441\u044c \u043a\u0430\u043a \u0432 \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438, \u0442\u0430\u043a \u0438 \u0432 \u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>2. <strong>\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041f\u043e\u043c\u0438\u043c\u043e \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u0435\u043b\u0430 \u043a \u0440\u043e\u0441\u0442\u0443 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430. \u042d\u0442\u043e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433: \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0430<\/strong><\/p>\n\n\n\n<p>\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043f\u043e\u0441\u0442\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0430\u043a\u0446\u0438\u0438. \u0422\u0430\u043a\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433 \u0438 \u0447\u0430\u0441\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c <a href=\"https:\/\/x5paket.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand%3A+a+case+study+of+mondelez+and+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0430\u043a\u0435\u0442\u00bb<\/a> \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\"><\/span>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0424\u043e\u0440\u043c\u0430\u0442 \u043a\u044d\u0448\u0431\u044d\u043a\u0430 \u0441 \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u2014 \u043e\u0444\u043b\u0430\u0439\u043d \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u2014 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u044b \u0434\u0432\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430: <strong>\u0433\u0434\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u0444\u0444\u0435\u0440 \u0431\u0443\u0434\u0435\u0442 \u0432\u0438\u0434\u0435\u043d \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043a\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0431\u0443\u0434\u0435\u0442 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c\u0441\u044f \u044d\u0444\u0444\u0435\u043a\u0442.<\/strong><\/p>\n\n\n\n<p>\u0412 \u043a\u0435\u0439\u0441\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0431\u044b\u043b \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0451\u043d \u0447\u0435\u0440\u0435\u0437 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044e <a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=evaluation+of+the+advertising+campaign+in+the+%22package%22+service+for+the+%22yubileinoye%22+brand&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">sales lift<\/a>. \u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u043e\u0432\u043e\u0439 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e <strong>\u043e\u0442\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0442 \u043e\u0431\u0449\u0435\u0433\u043e \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0444\u043e\u043d\u0430 \u0438 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u043e\u0441\u0442 \u0431\u0430\u0437\u044b \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/strong> \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0432\u043e\u0434 \u0434\u043b\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432 \u2014 \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0446\u0435\u043d\u043a\u043e\u0439 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430. \u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0432\u0430\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435: \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u043a \u0431\u0440\u0435\u043d\u0434\u0443 \u0438 \u043a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a. <strong>\u0418\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0443, \u043f\u0443\u043b SKU \u0438 \u043a\u0430\u043d\u0430\u043b\u044b \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0446\u0438\u043a\u043b\u0430\u0445 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0413\u043e\u0442\u043e\u0432\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0431\u0435\u0437 \u043b\u0438\u0448\u043d\u0438\u0445 \u0437\u0430\u0442\u0440\u0430\u0442?<\/strong> \u041e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 <a href=\"https:\/\/dialog.x5.ru\/analytics?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=ocenka+reklamnoi+kampanii+v+servise+%C2%ABpaket%C2%BB+dlya+brenda+%C2%AByubileinoe%C2%BB_+keis+kompanii+mondelez+i+x5&amp;utm_term=27.01.2026\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \\ \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a> \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0446\u0435\u043d\u043a\u0438. <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 2025 \u0433\u043e\u0434\u0443 Mondelez \u0438 X5 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u00ab\u041f\u0430\u043a\u0435\u0442\u00bb. \u0412 \u044d\u0442\u043e\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435&#8230;<\/p>\n","protected":false},"featured_media":8208,"template":"","meta":{"_acf_changed":false,"footnotes":"[]"},"tags":[153,179,155],"author_tax":[],"class_list":["post-7407","case","type-case","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-akademiya","tag-kejs"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/case\/7407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/case"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":16,"href":"\/connect\/wp-json\/wp\/v2\/case\/7407\/revisions"}],"predecessor-version":[{"id":7902,"href":"\/connect\/wp-json\/wp\/v2\/case\/7407\/revisions\/7902"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/8208"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=7407"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=7407"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=7407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}