{"id":7522,"date":"2026-02-19T11:17:57","date_gmt":"2026-02-19T08:17:57","guid":{"rendered":"\/connect\/?post_type=case&#038;p=7522"},"modified":"2026-03-12T09:57:22","modified_gmt":"2026-03-12T06:57:22","slug":"kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke","status":"publish","type":"case","link":"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/","title":{"rendered":"\u041a\u0430\u043a \u00ab\u041a\u0443\u0445\u043d\u044f \u0431\u0435\u0437 \u0433\u0440\u0430\u043d\u0438\u0446\u00bb \u0441\u043e\u0431\u0440\u0430\u043b\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0438\u043a\u0441 \u0432 \u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0435\u00bb"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%A0%D0%B0%D0%B7%D0%BD%D1%8B%D0%B5_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B8_%E2%80%94_%D1%80%D0%B0%D0%B7%D0%BD%D1%8B%D0%B5_%D0%B7%D0%B0%D0%B4%D0%B0%D1%87%D0%B8\" title=\"\u0420\u0430\u0437\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 &#8212; \u0440\u0430\u0437\u043d\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438\">\u0420\u0430\u0437\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 &#8212; \u0440\u0430\u0437\u043d\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%92%D0%BC%D0%B5%D1%81%D1%82%D0%BE_%D1%80%D0%B0%D0%B7%D1%80%D0%BE%D0%B7%D0%BD%D0%B5%D0%BD%D0%BD%D1%8B%D1%85_%D0%B7%D0%B0%D0%BF%D1%83%D1%81%D0%BA%D0%BE%D0%B2_%E2%80%94_TEST_LEARN\" title=\"\u0412\u043c\u0435\u0441\u0442\u043e \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432 &#8212; TEST&amp;LEARN\">\u0412\u043c\u0435\u0441\u0442\u043e \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432 &#8212; TEST&amp;LEARN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%9F%D1%80%D0%B8%D0%BC%D0%B5%D1%80_%D0%B3%D0%B8%D0%BF%D0%BE%D1%82%D0%B5%D0%B7%D1%8B_%D1%83%D1%81%D0%B8%D0%BB%D0%B8%D0%B2%D0%B0%D0%B5%D1%82_%D0%BB%D0%B8_digital_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82_%D0%BF%D1%80%D0%BE%D0%BC%D0%BE\" title=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b: \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442 \u043b\u0438 digital \u044d\u0444\u0444\u0435\u043a\u0442 \u043f\u0440\u043e\u043c\u043e\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b: \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442 \u043b\u0438 digital \u044d\u0444\u0444\u0435\u043a\u0442 \u043f\u0440\u043e\u043c\u043e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%95%D0%B4%D0%B8%D0%BD%D0%B0%D1%8F_%D1%88%D0%BA%D0%B0%D0%BB%D0%B0_%D0%BE%D1%86%D0%B5%D0%BD%D0%BA%D0%B8_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81-%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%B2%D0%BC%D0%B5%D1%81%D1%82%D0%BE_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D1%8B%D1%85\" title=\"\u0415\u0434\u0438\u043d\u0430\u044f \u0448\u043a\u0430\u043b\u0430 \u043e\u0446\u0435\u043d\u043a\u0438: \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445\">\u0415\u0434\u0438\u043d\u0430\u044f \u0448\u043a\u0430\u043b\u0430 \u043e\u0446\u0435\u043d\u043a\u0438: \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#CVM_%D0%BF%D0%B5%D1%80%D1%81%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%B0%D0%BA_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BC%D0%BE%D0%B4%D0%B5%D0%BB%D1%8C\" title=\"CVM: \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a\u0430\u043a \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c\">CVM: \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a\u0430\u043a \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#Precision_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D0%B8_%D1%87%D0%B0%D1%81%D1%82%D0%BE%D1%82%D0%B0_%D0%B2%D0%B0%D0%B6%D0%BD%D0%B5%D0%B5_%D0%BE%D0%B1%D1%8A%D1%91%D0%BC%D0%B0\" title=\"Precision: \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0432\u0430\u0436\u043d\u0435\u0435 \u043e\u0431\u044a\u0451\u043c\u0430\">Precision: \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0432\u0430\u0436\u043d\u0435\u0435 \u043e\u0431\u044a\u0451\u043c\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#In-store_%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE_%D0%B2%D0%BB%D0%B8%D1%8F%D0%BD%D0%B8%D0%B5_%D1%82%D0%BE%D1%87%D0%BA%D0%B8_%D0%BA%D0%BE%D0%BD%D1%82%D0%B0%D0%BA%D1%82%D0%B0\" title=\"In-store \u0432\u0438\u0434\u0435\u043e: \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430\">In-store \u0432\u0438\u0434\u0435\u043e: \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%A1%D0%B2%D1%8F%D0%B7%D0%BA%D0%B0_digital_in-store\" title=\"\u0421\u0432\u044f\u0437\u043a\u0430 digital + in-store\">\u0421\u0432\u044f\u0437\u043a\u0430 digital + in-store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%A7%D1%82%D0%BE_%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B8%D0%BB%D0%BE%D1%81%D1%8C_%D0%BF%D0%BE_%D0%B8%D1%82%D0%BE%D0%B3%D0%B0%D0%BC_%D0%B3%D0%BE%D0%B4%D0%B0\" title=\"\u0427\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u0433\u043e\u0434\u0430\">\u0427\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u0433\u043e\u0434\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B%D0%B3%D0%BB%D1%8F%D0%B4%D0%B8%D1%82_%D0%B8%D1%82%D0%BE%D0%B3%D0%BE%D0%B2%D0%B0%D1%8F_%D0%BC%D0%BE%D0%B4%D0%B5%D0%BB%D1%8C\" title=\"\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0438\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c\">\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0438\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"\/connect\/case\/kak-kuhnya-bez-granic-sobrala-effektivnyj-omnikanalnyj-miks-v-pyatjorochke\/#%D0%98%D1%82%D0%BE%D0%B3\" title=\"\u0418\u0442\u043e\u0433\">\u0418\u0442\u043e\u0433<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043d\u043e\u0433\u0438\u0435 \u0434\u0435\u043b\u0430\u044e\u0442 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0441\u0438\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0430. \u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0434\u0435\u043b\u043e \u043d\u0435 \u0432 \u0441\u0430\u043c\u043e\u043c \u043d\u0430\u0431\u043e\u0440\u0435 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 &#8212; digital, in-store \u0438\u043b\u0438 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430\u0445 &#8212; <strong>\u0430 \u0432 \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0438 \u043a\u0430\u043a\u0443\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f <a href=\"https:\/\/\u0431\u0438\u0437\u043d\u0435\u0441\u043b\u0430\u043d\u0447.com\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow\" target=\"_blank\">\u00ab\u041a\u0443\u0445\u043d\u044f \u0431\u0435\u0437 \u0433\u0440\u0430\u043d\u0438\u0446\u00bb<\/a> \u043f\u043e\u0434\u043e\u0448\u043b\u0430 \u043a \u044d\u0442\u043e\u043c\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e. \u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0447\u0435\u0447\u043d\u044b\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u043b\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c: \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432 \u0441\u0432\u044f\u0437\u043a\u0430\u0445, \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0438\u0445 \u043f\u043e \u0435\u0434\u0438\u043d\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0439 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0438\u043a\u0441 \u0432 \u0441\u0435\u0442\u0438 <a href=\"https:\/\/5ka.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" data-id=\"7711\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-06-53-1024x510.png\" alt=\"\" class=\"wp-image-7711\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-06-53-1024x510.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-06-53-300x149.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-06-53-768x382.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-06-53.png 1481w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u041f\u0440\u043e\u0435\u043a\u0442 \u0434\u043b\u0438\u043b\u0441\u044f \u0433\u043e\u0434 \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u043b \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437, \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-9a76e4a63b0684a51b5deb9511f1e0e6\"><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B0%D0%B7%D0%BD%D1%8B%D0%B5_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B8_%E2%80%94_%D1%80%D0%B0%D0%B7%D0%BD%D1%8B%D0%B5_%D0%B7%D0%B0%D0%B4%D0%B0%D1%87%D0%B8\"><\/span>\u0420\u0430\u0437\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 &#8212; \u0440\u0430\u0437\u043d\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e\u0440\u0442\u0444\u0435\u043b\u044c <a href=\"https:\/\/\u0431\u0438\u0437\u043d\u0435\u0441\u043b\u0430\u043d\u0447.com\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow\" target=\"_blank\">\u00ab\u041a\u0443\u0445\u043d\u0438 \u0431\u0435\u0437 \u0433\u0440\u0430\u043d\u0438\u0446\u00bb<\/a> \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0441\u043e\u0435\u0432\u044b\u0435 \u0438 \u0447\u0438\u043b\u0438-\u0441\u043e\u0443\u0441\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u044f. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0431\u044b\u043b\u0430 \u0441\u0432\u043e\u044f \u0446\u0435\u043b\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0434\u043b\u044f \u0447\u0438\u043b\u0438-\u0441\u043e\u0443\u0441\u043e\u0432 \u043f\u043e\u0434 \u0431\u0440\u0435\u043d\u0434\u043e\u043c <strong>Mivimex<\/strong> \u2014 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430;<\/li>\n\n\n\n<li>\u0434\u043b\u044f \u0441\u043e\u0435\u0432\u044b\u0445 \u0441\u043e\u0443\u0441\u043e\u0432 \u2014 \u0440\u043e\u0441\u0442 \u0434\u043e\u043b\u0438;<\/li>\n\n\n\n<li>\u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u00ab\u0411\u0438\u0433 \u043b\u0430\u043d\u0447\u00bb, \u00ab\u0411\u0438\u0437\u043d\u0435\u0441 \u043c\u0435\u043d\u044e\u00bb \u0438 \u00ab\u0411\u0438\u0437\u043d\u0435\u0441 \u043b\u0430\u043d\u0447\u00bb \u2014 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0449\u0435\u0439 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430<\/em><\/strong> \u2014 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0432\u043d\u0435 \u0446\u0435\u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u043c\u043e \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"7683\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/Risunok3-1024x577.png\" alt=\"\" class=\"wp-image-7683\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/Risunok3-1024x577.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok3-300x169.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok3-768x433.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok3-1536x865.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok3-2048x1153.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-32b495946a9f23e666aa880264a03849\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%BC%D0%B5%D1%81%D1%82%D0%BE_%D1%80%D0%B0%D0%B7%D1%80%D0%BE%D0%B7%D0%BD%D0%B5%D0%BD%D0%BD%D1%8B%D1%85_%D0%B7%D0%B0%D0%BF%D1%83%D1%81%D0%BA%D0%BE%D0%B2_%E2%80%94_TEST_LEARN\"><\/span>\u0412\u043c\u0435\u0441\u0442\u043e \u0440\u0430\u0437\u0440\u043e\u0437\u043d\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u0432 &#8212; TEST&amp;LEARN<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u044b\u0431\u0440\u0430\u043b\u0430 \u043c\u043e\u0434\u0435\u043b\u044c test &amp; learn.<br>\u0417\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0431\u044b\u043b\u043e:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e 23 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043e 38 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li>\n\n\n\n<li>\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043e \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 100 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0412\u0430\u0436\u043d\u043e, \u0447\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043d\u0435 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e. \u0417\u0430\u0434\u0430\u0447\u0430 \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0430 \u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u2014 \u043f\u043e\u043d\u044f\u0442\u044c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u0430\u043a\u0438\u0435 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0435;<\/li>\n\n\n\n<li>\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e;<\/li>\n\n\n\n<li>\u043a\u0430\u043a\u0438\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0438 \u0434\u0430\u044e\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e;<\/li>\n\n\n\n<li>\u0433\u0434\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044e\u0442 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0430.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" data-id=\"7684\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43-1024x499.png\" alt=\"\" class=\"wp-image-7684\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43-1024x499.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43-300x146.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43-768x375.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43-1536x749.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-08-43.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-802ac8c0e24355d473813f3a784d742e\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B8%D0%BC%D0%B5%D1%80_%D0%B3%D0%B8%D0%BF%D0%BE%D1%82%D0%B5%D0%B7%D1%8B_%D1%83%D1%81%D0%B8%D0%BB%D0%B8%D0%B2%D0%B0%D0%B5%D1%82_%D0%BB%D0%B8_digital_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82_%D0%BF%D1%80%D0%BE%D0%BC%D0%BE\"><\/span>\u041f\u0440\u0438\u043c\u0435\u0440 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b: \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442 \u043b\u0438 digital \u044d\u0444\u0444\u0435\u043a\u0442 \u043f\u0440\u043e\u043c\u043e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041d\u0430 \u0431\u0440\u0435\u043d\u0434\u0435 <strong>Mivimex<\/strong> \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u043b\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443: \u0434\u0430\u0441\u0442 \u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u043c\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0441\u0432\u0435\u0440\u0445 \u0441\u043a\u0438\u0434\u043a\u0438 \u043d\u0430 \u043f\u043e\u043b\u043a\u0435.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0421\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u043c\u043e \u043d\u0430 \u043f\u043e\u043b\u043a\u0435;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u043c\u043e + digital-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c\u0438;<\/li>\n\n\n\n<li>\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0439 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439: \u043f\u0440\u043e\u043c\u043e + digital + \u0432\u0438\u0434\u0435\u043e \u043d\u0430 \u043a\u0430\u0441\u0441\u0430\u0445 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432 <a href=\"https:\/\/5ka.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0435\u00bb<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0422\u0430\u043a\u0438\u0445 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044e \u0431\u044b\u043b\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0430. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043d\u0430\u043a\u043e\u043f\u0438\u0442\u044c \u043c\u0430\u0441\u0441\u0438\u0432 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0430 \u043d\u0435 \u0435\u0434\u0438\u043d\u0438\u0447\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-a241281291999b7e99559aaa8f481428\"><span class=\"ez-toc-section\" id=\"%D0%95%D0%B4%D0%B8%D0%BD%D0%B0%D1%8F_%D1%88%D0%BA%D0%B0%D0%BB%D0%B0_%D0%BE%D1%86%D0%B5%D0%BD%D0%BA%D0%B8_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81-%D0%BC%D0%B5%D1%82%D1%80%D0%B8%D0%BA%D0%B8_%D0%B2%D0%BC%D0%B5%D1%81%D1%82%D0%BE_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D1%8B%D1%85\"><\/span>\u0415\u0434\u0438\u043d\u0430\u044f \u0448\u043a\u0430\u043b\u0430 \u043e\u0446\u0435\u043d\u043a\u0438: \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0445<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u2014 \u043e\u0442 \u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u0434\u043e \u0432\u0438\u0434\u0435\u043e\u044d\u043a\u0440\u0430\u043d\u043e\u0432 \u2014 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u043b\u0430\u0441\u044c \u0435\u0434\u0438\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 KPI.<\/p>\n\n\n\n<p>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441\u0442\u0430\u043b\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u043f\u043e\u043a\u0443\u043f\u043a\u0443;<\/li>\n\n\n\n<li>ROAS (\u043e\u0431\u043e\u0440\u043e\u0442 \u043d\u0430 1 \u0440\u0443\u0431\u043b\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439);<\/li>\n\n\n\n<li>\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u041e\u0445\u0432\u0430\u0442 \u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u043b\u0438\u0441\u044c, \u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0438\u0441\u044c \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u0441\u0432\u0435\u0441\u0442\u0438 \u0440\u0430\u0437\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043a \u043e\u0434\u043d\u043e\u043c\u0443 \u0437\u043d\u0430\u043c\u0435\u043d\u0430\u0442\u0435\u043b\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7686\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/Risunok5-1024x576.png\" alt=\"\" class=\"wp-image-7686\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/Risunok5-1024x576.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok5-300x169.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok5-768x432.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok5-1536x864.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/Risunok5-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432\u0441\u0435\u0445 \u0442\u0435\u0441\u0442\u043e\u0432 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0432 \u00ab\u043a\u0430\u0440\u0442\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432\u00bb, \u0433\u0434\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u043f\u043e \u0442\u0440\u0451\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438,<\/li>\n\n\n\n<li>\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430,<\/li>\n\n\n\n<li>\u0451\u043c\u043a\u043e\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u041d\u0430 \u044d\u0442\u043e\u0439 \u043a\u0430\u0440\u0442\u0435 \u0441\u0442\u0430\u043b\u043e \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u00ab\u0434\u043e\u0440\u043e\u0433\u0438\u0435\u00bb \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b \u2014 \u043f\u0440\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u044b\u0439 \u0438\u043b\u0438 \u043b\u0443\u0447\u0448\u0438\u0439 \u0438\u0442\u043e\u0433\u043e\u0432\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" data-id=\"7707\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1-1024x507.png\" alt=\"\" class=\"wp-image-7707\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1-1024x507.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1-300x149.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1-768x380.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1-1536x761.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-17-1.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-07db01ba1c0cbf92420a12858d52a42d\"><span class=\"ez-toc-section\" id=\"CVM_%D0%BF%D0%B5%D1%80%D1%81%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%B0%D0%BA_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BC%D0%BE%D0%B4%D0%B5%D0%BB%D1%8C\"><\/span>CVM: \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a\u0430\u043a \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043b\u0438 CVM-\u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u2014 PUSH, SMS \u0438 email \u043f\u043e \u0431\u0430\u0437\u0435 \u0434\u0435\u0440\u0436\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u0430\u0440\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 X5<\/strong>. \u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u0441\u0442\u0440\u043e\u0438\u043b\u0430\u0441\u044c \u0432\u043e\u043a\u0440\u0443\u0433 \u043d\u0435\u043c\u043e\u043d\u0435\u0442\u0430\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u044f \u2014 \u043d\u0430\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u044f \u0431\u0430\u043b\u043b\u043e\u0432 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" data-id=\"7704\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1-1024x501.png\" alt=\"\" class=\"wp-image-7704\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1-1024x501.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1-300x147.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1-768x376.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1-1536x751.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-11-52-1.png 1865w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u2014 \u043a\u043e\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u043e\u0438\u043b\u043e\u0441\u044c \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0447\u0435\u0440\u0435\u0437 <strong><a href=\"https:\/\/dialog.x5.ru\/targeting?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5\/Targeting<\/a>.<\/strong> \u0421\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b, \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044e&nbsp;\u043f\u043e\u043a\u0430\u0437\u0430\u043b:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0442\u0435\u043a\u0443\u0449\u0438\u043c &nbsp;\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u0430\u043b\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438 \u043b\u0443\u0447\u0448\u0438\u0439 ROAS.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041f\u0440\u0438\u0447\u0451\u043c \u044d\u0442\u043e\u0442 \u0432\u044b\u0432\u043e\u0434 \u043f\u043e\u0432\u0442\u043e\u0440\u0438\u043b\u0441\u044f \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u043b\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043f\u0440\u043e\u043c\u043e-\u043f\u0435\u0440\u0438\u043e\u0434\u0430. CVM \u043f\u043e\u043a\u0430\u0437\u0430\u043b \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u043c\u043e \u043d\u0430 \u043f\u043e\u043b\u043a\u0435, \u0442\u0430\u043a \u0438 \u0432\u043d\u0435 \u0435\u0433\u043e. \u0414\u043b\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u044d\u0442\u043e \u0441\u0442\u0430\u043b\u043e \u0432\u0430\u0436\u043d\u044b\u043c \u0432\u044b\u0432\u043e\u0434\u043e\u043c: <strong>\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043a \u0443\u0441\u0438\u043b\u0438\u0442\u0435\u043b\u044c \u0441\u043a\u0438\u0434\u043a\u0438, \u043d\u043e \u0438 \u043a\u0430\u043a \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0440\u0430\u0439\u0432\u0435\u0440 \u043f\u0440\u043e\u0434\u0430\u0436.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-6641f8a2ce59e34560d981aca5744af4\"><span class=\"ez-toc-section\" id=\"Precision_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D0%B8_%D1%87%D0%B0%D1%81%D1%82%D0%BE%D1%82%D0%B0_%D0%B2%D0%B0%D0%B6%D0%BD%D0%B5%D0%B5_%D0%BE%D0%B1%D1%8A%D1%91%D0%BC%D0%B0\"><\/span>Precision: \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0432\u0430\u0436\u043d\u0435\u0435 \u043e\u0431\u044a\u0451\u043c\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412 digital \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 <strong>Precision \u2014 \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0432 VK<\/strong>.<\/p>\n\n\n\n<p>\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438;<\/li>\n\n\n\n<li>\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0441\u043c\u0435\u0436\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439;<\/li>\n\n\n\n<li>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430.<br>\u041f\u0440\u0438 \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0444\u043b\u0430\u0439\u0442\u0430 \u043e\u043a\u043e\u043b\u043e \u043c\u0435\u0441\u044f\u0446\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u0441 1 \u0434\u043e 4 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u043d\u0435 \u0434\u0430\u0432\u0430\u043b\u043e \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0420\u0435\u0430\u043a\u0446\u0438\u044f \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b\u0430 \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430, \u0430 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0435 \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u043b\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0432\u043e\u0434: \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0444\u043b\u0430\u0439\u0442, \u0447\u0435\u043c \u043d\u0430\u0440\u0430\u0449\u0438\u0432\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u0432 \u0442\u0435\u043a\u0443\u0449\u0435\u043c.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" data-id=\"7706\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1-1024x493.png\" alt=\"\" class=\"wp-image-7706\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1-1024x493.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1-300x145.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1-768x370.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1-1536x740.png 1536w, \/connect\/wp-content\/uploads\/2026\/02\/2025-12-09_11-15-31-1.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-243ce6a5f416f7900c68dd30e0d5af85\"><span class=\"ez-toc-section\" id=\"In-store_%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE_%D0%B2%D0%BB%D0%B8%D1%8F%D0%BD%D0%B8%D0%B5_%D1%82%D0%BE%D1%87%D0%BA%D0%B8_%D0%BA%D0%BE%D0%BD%D1%82%D0%B0%D0%BA%D1%82%D0%B0\"><\/span>In-store \u0432\u0438\u0434\u0435\u043e: \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0442\u043e\u0447\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0434\u0432\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0432 <a href=\"https:\/\/5ka.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0435\u00bb<\/a>:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u044d\u043a\u0440\u0430\u043d\u044b \u043d\u0430 \u043a\u0430\u0441\u0441\u0430\u0445 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f;<\/li>\n\n\n\n<li>\u044d\u043a\u0440\u0430\u043d\u044b \u0432 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u043c \u0437\u0430\u043b\u0435.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u043e\u0439, \u043d\u043e \u043f\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 <strong>\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c<\/strong> \u0441\u0442\u0430\u043b \u0444\u043e\u0440\u043c\u0430\u0442 \u043d\u0430 \u043a\u0430\u0441\u0441\u0430\u0445 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-ee452c723228a5fa29736dc25ba99525\"><span class=\"ez-toc-section\" id=\"%D0%A1%D0%B2%D1%8F%D0%B7%D0%BA%D0%B0_digital_in-store\"><\/span>\u0421\u0432\u044f\u0437\u043a\u0430 digital + in-store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0435 \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e.<\/strong><\/p>\n\n\n\n<p>\u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b \u0442\u0430\u043a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0432\u0438\u0434\u0438\u0442 \u0432\u0438\u0434\u0435\u043e \u0432 VK.<\/li>\n\n\n\n<li>\u0414\u043b\u044f in-store \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0432 \u0442\u043e\u0439 \u0436\u0435 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0438.<\/li>\n\n\n\n<li>\u0412 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0435\u0442 \u0442\u043e\u0442 \u0436\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u043d\u0430 \u044d\u043a\u0440\u0430\u043d\u0435.<\/li>\n<\/ol>\n\n\n\n<p>\u0421\u0432\u044f\u0437\u043a\u0430 digital \u0438 in-store \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u0447\u0435\u043c \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0421\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0441\u0442\u0440\u043e\u0438\u043b\u0430\u0441\u044c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-e2769ad2afd23a87093fd8c3355b6008\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B8%D0%BB%D0%BE%D1%81%D1%8C_%D0%BF%D0%BE_%D0%B8%D1%82%D0%BE%D0%B3%D0%B0%D0%BC_%D0%B3%D0%BE%D0%B4%D0%B0\"><\/span>\u0427\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c \u0433\u043e\u0434\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043f\u043e Mivimex:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043e 48 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432;<\/li>\n\n\n\n<li>\u0432\u043d\u0435\u0434\u0440\u0435\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0433\u0440\u0430\u043d\u0443\u043b\u044f\u0440\u043d\u043e\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435;<\/li>\n\n\n\n<li>\u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0430 agile-\u043c\u043e\u0434\u0435\u043b\u044c \u0437\u0430\u043c\u0435\u0440\u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0438 in-store \u044d\u043a\u0440\u0430\u043d\u043e\u0432;<\/li>\n\n\n\n<li>\u0432\u044b\u0434\u0435\u043b\u0435\u043d\u044b \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0435 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u044f \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u041d\u0430 \u043e\u0431\u044a\u0451\u043c\u0435 18 \u043c\u043b\u043d \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u0432\u044b\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u043a\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u043b\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c ROAS \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u0432\u044b\u0448\u0435 \u043f\u0440\u0438 \u0442\u043e\u043c \u0436\u0435 \u043e\u0431\u044a\u0451\u043c\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" data-id=\"8043\" src=\"\/connect\/wp-content\/uploads\/2026\/02\/4A9889B5-01D0-40EB-883E-3A71FB3953B2-1024x519.png\" alt=\"\" class=\"wp-image-8043\" srcset=\"\/connect\/wp-content\/uploads\/2026\/02\/4A9889B5-01D0-40EB-883E-3A71FB3953B2-1024x519.png 1024w, \/connect\/wp-content\/uploads\/2026\/02\/4A9889B5-01D0-40EB-883E-3A71FB3953B2-300x152.png 300w, \/connect\/wp-content\/uploads\/2026\/02\/4A9889B5-01D0-40EB-883E-3A71FB3953B2-768x389.png 768w, \/connect\/wp-content\/uploads\/2026\/02\/4A9889B5-01D0-40EB-883E-3A71FB3953B2.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-9b16b0b996478a0ab1de655dc2533960\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B%D0%B3%D0%BB%D1%8F%D0%B4%D0%B8%D1%82_%D0%B8%D1%82%D0%BE%D0%B3%D0%BE%D0%B2%D0%B0%D1%8F_%D0%BC%D0%BE%D0%B4%D0%B5%D0%BB%D1%8C\"><\/span>\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0438\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0442\u0435\u0441\u0442\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u043b\u0430 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e \u043d\u0430 \u0434\u0432\u0430 \u0440\u0435\u0436\u0438\u043c\u0430:<\/p>\n\n\n\n<p><strong>\u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u043c\u043e<br><\/strong>\u2014 digital-\u0440\u0435\u043a\u043b\u0430\u043c\u0430,<br>\u2014 in-store \u0432\u0438\u0434\u0435\u043e,<br>\u2014 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u043d\u0430 \u043f\u043e\u043b\u043a\u0435.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u0412\u043d\u0435 \u043f\u0440\u043e\u043c\u043e<br><\/strong>\u2014 CVM-\u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u0423 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u0437\u0430\u043a\u0440\u0435\u043f\u0438\u043b\u0430\u0441\u044c \u0441\u0432\u043e\u044f \u0440\u043e\u043b\u044c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precision \u2014 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0445\u0432\u0430\u0442\u0430 \u0438 \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u043c\u043e;<\/li>\n\n\n\n<li>in-store \u2014 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0435\u0439 \u0432 \u0442\u043e\u0447\u043a\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438;<\/li>\n\n\n\n<li>CVM \u2014 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u0440\u043e\u0441\u0442 \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u0432\u043d\u0435 \u0446\u0435\u043d\u043e\u0432\u043e\u0433\u043e \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color has-large-font-size wp-elements-043802cedbcb327be2b1839181be5764\"><span class=\"ez-toc-section\" id=\"%D0%98%D1%82%D0%BE%D0%B3\"><\/span>\u0418\u0442\u043e\u0433<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041a\u0435\u0439\u0441 <a href=\"https:\/\/\u0431\u0438\u0437\u043d\u0435\u0441\u043b\u0430\u043d\u0447.com\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=case+kak+kuhnya+bez+granic+sobrala+effektivnyj+omnikanalnyj+miks+v+pyatjorochke&amp;utm_term=19.02.2026\" rel=\"nofollow\" target=\"_blank\">\u00ab\u041a\u0443\u0445\u043d\u0438 \u0431\u0435\u0437 \u0433\u0440\u0430\u043d\u0438\u0446\u00bb<\/a> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u2014 <strong>\u044d\u0442\u043e \u043d\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u043a\u0430\u043d\u0430\u043b\u043e\u0432, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0430 \u0442\u043e\u0447\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u0432\u044f\u0437\u043e\u043a \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u043c \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0433\u0438\u043f\u043e\u0442\u0435\u0437.<\/strong> \u0418\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0442\u044c \u0440\u0438\u0442\u0435\u0439\u043b-\u043c\u0435\u0434\u0438\u0430 \u0438\u0437 \u043d\u0430\u0431\u043e\u0440\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0439 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0425\u043e\u0442\u0438\u0442\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c digital \u0438 \u0440\u0438\u0442\u0435\u0439\u043b-\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e? \u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 <strong><a href=\"https:\/\/dialog.x5.ru\/analytics?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=case&amp;utm_content=kak+%C2%ABkuhnya+bez+granic%C2%BB+sobrala+effektivnii+omnikanalnii+miks+v+%C2%ABpyaterochke%C2%BB&amp;utm_term=19.02.2026\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5<\/a> <\/strong>\u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043e\u0442 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043d\u043e\u0433\u0438\u0435 \u0434\u0435\u043b\u0430\u044e\u0442 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0441\u0438\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0430. \u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0434\u0435\u043b\u043e \u043d\u0435&#8230;<\/p>\n","protected":false},"featured_media":7222,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[153,7,179,155],"author_tax":[],"class_list":["post-7522","case","type-case","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-targeting","tag-akademiya","tag-kejs"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/case\/7522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/case"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":20,"href":"\/connect\/wp-json\/wp\/v2\/case\/7522\/revisions"}],"predecessor-version":[{"id":8044,"href":"\/connect\/wp-json\/wp\/v2\/case\/7522\/revisions\/8044"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/7222"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=7522"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=7522"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=7522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}