{"id":6662,"date":"2025-10-16T13:13:37","date_gmt":"2025-10-16T10:13:37","guid":{"rendered":"\/connect\/?post_type=education&#038;p=6662"},"modified":"2025-12-08T11:20:06","modified_gmt":"2025-12-08T08:20:06","slug":"top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya","status":"publish","type":"education","link":"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/","title":{"rendered":"\u0422\u041e\u041f \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u043b\u0435\u0442\u0430 2025 \u0433\u043e\u0434\u0430: \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438\u0441\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%94%D0%B8%D0%B0%D0%B1%D0%B5%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D1%8B_%E2%80%94_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80_%D0%BF%D0%BE_%D1%82%D0%B5%D0%BC%D0%BF%D0%B0%D0%BC_%D1%80%D0%BE%D1%81%D1%82%D0%B0\" title=\"\u0414\u0438\u0430\u0431\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u2014 \u043b\u0438\u0434\u0435\u0440 \u043f\u043e \u0442\u0435\u043c\u043f\u0430\u043c \u0440\u043e\u0441\u0442\u0430\">\u0414\u0438\u0430\u0431\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u2014 \u043b\u0438\u0434\u0435\u0440 \u043f\u043e \u0442\u0435\u043c\u043f\u0430\u043c \u0440\u043e\u0441\u0442\u0430<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%9A%D0%BE%D1%80%D0%BC%D0%B0_%D0%B4%D0%BB%D1%8F_%D0%B6%D0%B8%D0%B2%D0%BE%D1%82%D0%BD%D1%8B%D1%85_%E2%80%94_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%B7%D0%B0%D0%B1%D0%BE%D1%82%D0%B0_%D0%B2%D0%BD%D0%B5_%D1%81%D0%B5%D0%B7%D0%BE%D0%BD%D0%B0\" title=\"\u041a\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0437\u0430\u0431\u043e\u0442\u0430 \u0432\u043d\u0435 \u0441\u0435\u0437\u043e\u043d\u0430\">\u041a\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0437\u0430\u0431\u043e\u0442\u0430 \u0432\u043d\u0435 \u0441\u0435\u0437\u043e\u043d\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%91%D0%B0%D0%BA%D0%B0%D0%BB%D0%B5%D1%8F_%D0%B8_%D1%85%D0%BB%D0%B5%D0%B1_%E2%80%94_%D0%B1%D0%B0%D0%B7%D0%B0_%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D0%B0%D1%8F_%D0%BD%D0%B5_%D1%82%D0%B5%D1%80%D1%8F%D0%B5%D1%82_%D1%82%D0%B5%D0%BC%D0%BF%D0%B0\" title=\"\u0411\u0430\u043a\u0430\u043b\u0435\u044f \u0438 \u0445\u043b\u0435\u0431 \u2014 \u0431\u0430\u0437\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0442\u0435\u0440\u044f\u0435\u0442 \u0442\u0435\u043c\u043f\u0430\">\u0411\u0430\u043a\u0430\u043b\u0435\u044f \u0438 \u0445\u043b\u0435\u0431 \u2014 \u0431\u0430\u0437\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0442\u0435\u0440\u044f\u0435\u0442 \u0442\u0435\u043c\u043f\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%94%D0%B5%D1%82%D1%81%D0%BA%D0%B8%D0%B5_%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D1%8B_%D0%B8_%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%B8%D0%B5_%E2%80%94_%D1%80%D0%BE%D1%81%D1%82_%D0%B2_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D1%8F%D1%85_%D0%B4%D0%BE%D0%B2%D0%B5%D1%80%D0%B8%D1%8F\" title=\"\u0414\u0435\u0442\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u043f\u0438\u0442\u0430\u043d\u0438\u0435 \u2014 \u0440\u043e\u0441\u0442 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0434\u043e\u0432\u0435\u0440\u0438\u044f\">\u0414\u0435\u0442\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u043f\u0438\u0442\u0430\u043d\u0438\u0435 \u2014 \u0440\u043e\u0441\u0442 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0434\u043e\u0432\u0435\u0440\u0438\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%9A%D0%BE%D0%BD%D1%84%D0%B5%D1%82%D1%8B_%E2%80%94_%D1%8D%D0%BC%D0%BE%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0_%D1%83%D0%B4%D0%B5%D1%80%D0%B6%D0%B8%D0%B2%D0%B0%D1%8E%D1%89%D0%B0%D1%8F_%D1%81%D0%BF%D1%80%D0%BE%D1%81\" title=\"\u041a\u043e\u043d\u0444\u0435\u0442\u044b \u2014 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0430\u044f \u0441\u043f\u0440\u043e\u0441\">\u041a\u043e\u043d\u0444\u0435\u0442\u044b \u2014 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0430\u044f \u0441\u043f\u0440\u043e\u0441<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%A7%D1%82%D0%BE_%D1%8D%D1%82%D0%BE_%D0%B3%D0%BE%D0%B2%D0%BE%D1%80%D0%B8%D1%82_%D0%BE_%D1%80%D1%8B%D0%BD%D0%BA%D0%B5_FMCG\" title=\"\u0427\u0442\u043e \u044d\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0440\u044b\u043d\u043a\u0435 FMCG\">\u0427\u0442\u043e \u044d\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0440\u044b\u043d\u043a\u0435 FMCG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"\/connect\/education\/top-rastushhih-kategorij-leta-2025-goda-kak-izmenilis-pokupatelskie-predpochteniya\/#%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%B4%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D0%B9\" title=\"\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\u041b\u0435\u0442\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f: \u0432 \u0436\u0430\u0440\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d \u0440\u0430\u0441\u0442\u0443\u0442 \u043e\u0434\u043d\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0442\u0435\u0440\u044f\u044e\u0442 \u0442\u0435\u043c\u043f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"6677\" src=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-1-1024x576.jpg\" alt=\"\" class=\"wp-image-6677\" srcset=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-1-1024x576.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-1-300x169.jpg 300w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-1-768x432.jpg 768w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=top+growing+categories+of+summer+2025%3A+how+consumer+preferences+have+changed&amp;utm_term=15.10.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a> \u0438\u0437\u0443\u0447\u0438\u043b\u0430 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 (\u0432 \u0448\u0442\u0443\u043a\u0430\u0445) \u0432 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0444\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438 \u0432\u044b\u0434\u0435\u043b\u0438\u043b\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0440\u043e\u0441\u0442 \u0432 \u0438\u044e\u043d\u0435 \u2014 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 2025 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%B8%D0%B0%D0%B1%D0%B5%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D1%8B_%E2%80%94_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80_%D0%BF%D0%BE_%D1%82%D0%B5%D0%BC%D0%BF%D0%B0%D0%BC_%D1%80%D0%BE%D1%81%D1%82%D0%B0\"><\/span>\u0414\u0438\u0430\u0431\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u2014 \u043b\u0438\u0434\u0435\u0440 \u043f\u043e \u0442\u0435\u043c\u043f\u0430\u043c \u0440\u043e\u0441\u0442\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u0430\u043c\u0443\u044e \u0437\u0430\u043c\u0435\u0442\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0434\u0438\u0430\u0431\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0438\u0442\u0430\u043d\u0438\u044f \u2014 \u0440\u043e\u0441\u0442 \u0431\u043e\u043b\u0435\u0435 11 %. \u042d\u0442\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u043e\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u0438\u0442\u0430\u043d\u0438\u044f. \u0412\u0441\u0451 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0441 \u043f\u043e\u043d\u0438\u0436\u0435\u043d\u043d\u044b\u043c \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u043c \u0441\u0430\u0445\u0430\u0440\u0430 \u0438 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u043e\u043c \u2014 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e 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\u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u0432 \u0437\u043e\u043d\u0435 \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0433\u043e \u0432\u044b\u0431\u043e\u0440\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"6680\" src=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-6680\" srcset=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-3-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-3-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-3-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-3-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-84f4c3cbea968c3aafd9b6c508a9810f\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BE%D1%80%D0%BC%D0%B0_%D0%B4%D0%BB%D1%8F_%D0%B6%D0%B8%D0%B2%D0%BE%D1%82%D0%BD%D1%8B%D1%85_%E2%80%94_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%B7%D0%B0%D0%B1%D0%BE%D1%82%D0%B0_%D0%B2%D0%BD%D0%B5_%D1%81%D0%B5%D0%B7%D0%BE%D0%BD%D0%B0\"><\/span>\u041a\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u0437\u0430\u0431\u043e\u0442\u0430 \u0432\u043d\u0435 \u0441\u0435\u0437\u043e\u043d\u0430<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0417\u043e\u043e\u0442\u043e\u0432\u0430\u0440\u044b \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u044e\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0440\u0435\u0434\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0437\u0430\u0431\u043e\u0442\u043e\u0439 \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435\u043c. \u0420\u043e\u0441\u0442 \u043f\u043e\u0447\u0442\u0438 8 % \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0431\u043b\u0430\u0433\u043e\u043f\u043e\u043b\u0443\u0447\u0438\u0435 \u043f\u0438\u0442\u043e\u043c\u0446\u0435\u0432 \u0434\u0430\u0436\u0435 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043e\u0442\u043f\u0443\u0441\u043a\u043e\u0432. \u0420\u044b\u043d\u043e\u043a \u043a\u043e\u0440\u043c\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c: \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b, \u043d\u043e \u043e\u0445\u043e\u0442\u043d\u043e \u043f\u0440\u043e\u0431\u0443\u044e\u0442 \u043d\u043e\u0432\u0438\u043d\u043a\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u043d\u0435\u0439\u043a\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-0fd8f2551b7dbe04bec7b4f04261a469\"><span class=\"ez-toc-section\" id=\"%D0%91%D0%B0%D0%BA%D0%B0%D0%BB%D0%B5%D1%8F_%D0%B8_%D1%85%D0%BB%D0%B5%D0%B1_%E2%80%94_%D0%B1%D0%B0%D0%B7%D0%B0_%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D0%B0%D1%8F_%D0%BD%D0%B5_%D1%82%D0%B5%D1%80%D1%8F%D0%B5%D1%82_%D1%82%D0%B5%D0%BC%D0%BF%D0%B0\"><\/span>\u0411\u0430\u043a\u0430\u043b\u0435\u044f \u0438 \u0445\u043b\u0435\u0431 \u2014 \u0431\u0430\u0437\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0442\u0435\u0440\u044f\u0435\u0442 \u0442\u0435\u043c\u043f\u0430<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0431\u0430\u043a\u0430\u043b\u0435\u0438 \u0438 \u0445\u043b\u0435\u0431\u043e\u0431\u0443\u043b\u043e\u0447\u043d\u044b\u0445 \u0438\u0437\u0434\u0435\u043b\u0438\u0439 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u2014 \u0440\u043e\u0441\u0442 \u043d\u0430 5\u20132 %. \u042d\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u0439 \u0441\u0434\u0432\u0438\u0433 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0431\u043e\u043b\u0435\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0445\u043b\u0435\u0431\u0430 \u0441 \u0434\u043e\u0431\u0430\u0432\u043a\u0430\u043c\u0438 \u043a\u043b\u0435\u0442\u0447\u0430\u0442\u043a\u0438, \u0437\u0435\u0440\u043d\u043e\u0432\u044b\u0445 \u0438\u043b\u0438 \u0431\u0435\u0437\u0434\u0440\u043e\u0436\u0436\u0435\u0432\u044b\u0445 \u0441\u043e\u0440\u0442\u043e\u0432. \u0414\u043b\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u044d\u0442\u043e \u0437\u043e\u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0433\u043e, \u043d\u043e \u043d\u0430\u0434\u0451\u0436\u043d\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430, \u0433\u0434\u0435 \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u044e\u0442 \u0442\u0435, \u043a\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0443, \u0441\u0432\u0435\u0436\u0435\u0441\u0442\u044c \u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-d270e312b6308560c10a1e311f7ea521\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%B5%D1%82%D1%81%D0%BA%D0%B8%D0%B5_%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D1%8B_%D0%B8_%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%B8%D0%B5_%E2%80%94_%D1%80%D0%BE%D1%81%D1%82_%D0%B2_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D1%8F%D1%85_%D0%B4%D0%BE%D0%B2%D0%B5%D1%80%D0%B8%D1%8F\"><\/span>\u0414\u0435\u0442\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u043f\u0438\u0442\u0430\u043d\u0438\u0435 \u2014 \u0440\u043e\u0441\u0442 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0434\u043e\u0432\u0435\u0440\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0414\u0435\u0442\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u043f\u0438\u0442\u0430\u043d\u0438\u0435 \u0442\u0430\u043a\u0436\u0435 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u0443\u044e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 (\u0440\u043e\u0441\u0442 3\u20134 %). \u0421\u0435\u0433\u043c\u0435\u043d\u0442 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043a \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0443 \u0438 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0437\u0434\u0435\u0441\u044c \u043c\u0430\u043b\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u043c\u043e \u0438 \u0447\u0430\u0449\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u0441 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0439 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439. \u042d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0430 \u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0434\u043b\u044f \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"6679\" src=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-6679\" srcset=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-2-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-2-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-2-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-2-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-b8268e49766e2bb7e9d4a791f865e5f4\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BE%D0%BD%D1%84%D0%B5%D1%82%D1%8B_%E2%80%94_%D1%8D%D0%BC%D0%BE%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0_%D1%83%D0%B4%D0%B5%D1%80%D0%B6%D0%B8%D0%B2%D0%B0%D1%8E%D1%89%D0%B0%D1%8F_%D1%81%D0%BF%D1%80%D0%BE%D1%81\"><\/span>\u041a\u043e\u043d\u0444\u0435\u0442\u044b \u2014 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0430\u044f \u0441\u043f\u0440\u043e\u0441<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0414\u0430\u0436\u0435 \u043d\u0430 \u0444\u043e\u043d\u0435 \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u044f \u0442\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435 \u043a\u043e\u043d\u0434\u0438\u0442\u0435\u0440\u0441\u043a\u0438\u0435 \u0438\u0437\u0434\u0435\u043b\u0438\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 (\u043e\u043a\u043e\u043b\u043e +2,7 %). \u0421\u043b\u0430\u0434\u043e\u0441\u0442\u0438 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u00ab\u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0435\u0439\u00bb \u2014 \u0438\u0445 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0438\u043c\u043f\u0443\u043b\u044c\u0441\u0438\u0432\u043d\u043e, \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u043e\u043e\u0449\u0440\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u043e\u0434\u0430\u0440\u043a\u0430. \u0421\u0435\u0433\u043c\u0435\u043d\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u0441\u0447\u0451\u0442 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u043a\u0443\u0441\u043e\u0432, \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0445 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u0439 \u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0443\u043f\u0430\u043a\u043e\u0432\u043e\u043a, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u043a\u0430\u0441\u0441\u0435.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-0534d518710bb6f5b8310b2f39d64d1d\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%8D%D1%82%D0%BE_%D0%B3%D0%BE%D0%B2%D0%BE%D1%80%D0%B8%D1%82_%D0%BE_%D1%80%D1%8B%D0%BD%D0%BA%D0%B5_FMCG\"><\/span>\u0427\u0442\u043e \u044d\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0440\u044b\u043d\u043a\u0435 FMCG<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442: \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043e\u0441\u043e\u0437\u043d\u0430\u043d\u043d\u044b\u043c\u0438 \u0438 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043a \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c \u0441 \u0437\u0430\u0431\u043e\u0442\u043e\u0439 \u2014 \u043e \u0441\u0435\u0431\u0435, \u0431\u043b\u0438\u0437\u043a\u0438\u0445 \u0438 \u043f\u0438\u0442\u043e\u043c\u0446\u0430\u0445. \u0420\u0430\u0441\u0442\u0451\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0438 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u2014 \u0445\u043b\u0435\u0431, \u0431\u0430\u043a\u0430\u043b\u0435\u044f, \u0434\u0435\u0441\u0435\u0440\u0442\u044b \u2014 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044e\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0435 \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%B4%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D0%B9\"><\/span>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=top+growing+categories+of+summer+2025%3A+how+consumer+preferences+have+changed&amp;utm_term=15.10.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a> \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432\u0438\u0434\u0435\u0442\u044c \u0437\u0430 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438. \u0421\u0435\u0440\u0432\u0438\u0441 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0438 PLU, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430. \u0422\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0448\u043b\u043e\u0435, \u0430 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0438 \u0442\u043e\u0447\u043d\u0435\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"6681\" src=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-6681\" srcset=\"\/connect\/wp-content\/uploads\/2025\/10\/kategorii-4-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-4-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-4-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-4-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/10\/kategorii-4.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">\u0423\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u043f\u0435\u0440\u0432\u044b\u043c\u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u043e \u0442\u0440\u0435\u043d\u0434\u0430\u0445 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 <a href=\"https:\/\/t.me\/DialogX5Insights.\" rel=\"nofollow\" target=\"_blank\">\u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u041b\u0435\u0442\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f: \u0432 \u0436\u0430\u0440\u043a\u0438\u0439 \u0441\u0435\u0437\u043e\u043d \u0440\u0430\u0441\u0442\u0443\u0442 \u043e\u0434\u043d\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0430&#8230;<\/p>\n","protected":false},"featured_media":7210,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[153,179,157],"author_tax":[],"education_type":[],"class_list":["post-6662","education","type-education","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-akademiya","tag-analitika"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/education\/6662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/education"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/education"}],"version-history":[{"count":5,"href":"\/connect\/wp-json\/wp\/v2\/education\/6662\/revisions"}],"predecessor-version":[{"id":6683,"href":"\/connect\/wp-json\/wp\/v2\/education\/6662\/revisions\/6683"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/7210"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=6662"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=6662"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=6662"},{"taxonomy":"education_type","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/education_type?post=6662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}