{"id":7249,"date":"2025-12-23T14:41:01","date_gmt":"2025-12-23T11:41:01","guid":{"rendered":"\/connect\/?post_type=education&#038;p=7249"},"modified":"2025-12-23T14:41:17","modified_gmt":"2025-12-23T11:41:17","slug":"moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii","status":"publish","type":"education","link":"\/connect\/education\/moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii\/","title":{"rendered":"\u041c\u043e\u0441\u043a\u0432\u0430 vs \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433: \u043a\u0430\u043a \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u0432 \u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/education\/moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii\/#%C2%AB%D0%9F%D1%8F%D1%82%D1%91%D1%80%D0%BE%D1%87%D0%BA%D0%B0%C2%BB_%D1%80%D0%BE%D1%81%D1%82_%D1%84%D1%83%D0%BD%D0%BA%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2_%D0%B8_%D1%81%D0%BD%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5_%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B0_%D0%BD%D0%B0_%D0%BA%D0%BB%D0%B0%D1%81%D1%81%D0%B8%D0%BA%D1%83\" title=\"\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb: \u0440\u043e\u0441\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043a\u043b\u0430\u0441\u0441\u0438\u043a\u0443\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb: \u0440\u043e\u0441\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043a\u043b\u0430\u0441\u0441\u0438\u043a\u0443<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/education\/moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii\/#%C2%AB%D0%9F%D0%B5%D1%80%D0%B5%D0%BA%D1%80%D1%91%D1%81%D1%82%D0%BE%D0%BA%C2%BB_%D1%80%D0%B0%D0%B7%D0%BD%D0%BE%D0%BD%D0%B0%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%BD%D0%B0%D1%8F_%D0%B4%D0%B8%D0%BD%D0%B0%D0%BC%D0%B8%D0%BA%D0%B0_%D0%BF%D0%BE_%D1%80%D0%B5%D0%B3%D0%B8%D0%BE%D0%BD%D0%B0%D0%BC\" title=\"\u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043e\u043a\u00bb: \u0440\u0430\u0437\u043d\u043e\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c\">\u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043e\u043a\u00bb: \u0440\u0430\u0437\u043d\u043e\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/education\/moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii\/#%D0%A2%D1%80%D0%B5%D0%BD%D0%B4%D1%8B_%D1%84%D1%83%D0%BD%D0%BA%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%B8_%D1%80%D0%B0%D0%B7%D0%BD%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B8%D0%B5_%D0%B2%D1%8B%D0%B1%D0%BE%D1%80%D0%B0\" title=\"\u0422\u0440\u0435\u043d\u0434\u044b: \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u0430\">\u0422\u0440\u0435\u043d\u0434\u044b: \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/education\/moskva-vs-sankt-peterburg-kak-menyajutsya-predpochteniya-v-molochnoj-kategorii\/#%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%BF%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F_%D1%80%D1%8B%D0%BD%D0%BA%D0%B0\" title=\"\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u041c\u043e\u043b\u043e\u0447\u043d\u0430\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b, \u0435\u0441\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0434\u0432\u0435 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u0430\u0433\u043b\u043e\u043c\u0435\u0440\u0430\u0446\u0438\u0438 \u2014 \u041c\u043e\u0441\u043a\u0432\u0443 \u0438 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0435\u0440\u0432\u0438\u0441\u0430<a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=moscow+vs+sp+how+change+preferences+in+the+dairy+category&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\"> Dialog X5 \/ Analytics<\/a> \u043c\u044b \u0438\u0437\u0443\u0447\u0438\u043b\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 (\u0432 \u0448\u0442\u0443\u043a\u0430\u0445) \u0432 \u0441\u0435\u0442\u044f\u0445 <a href=\"https:\/\/www.x5.ru\/ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=moscow+vs+sp+how+change+preferences+in+the+dairy+category&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">X5<\/a> \u0437\u0430 \u043c\u0430\u0439 \u0438 \u0438\u044e\u043d\u044c 2025 \u0433\u043e\u0434\u0430 \u0438 \u0432\u044b\u044f\u0432\u0438\u043b\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7310\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-39-1024x576.jpg\" alt=\"\" class=\"wp-image-7310\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-39-1024x576.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-39-300x169.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-39-768x432.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-39.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9F%D1%8F%D1%82%D1%91%D1%80%D0%BE%D1%87%D0%BA%D0%B0%C2%BB_%D1%80%D0%BE%D1%81%D1%82_%D1%84%D1%83%D0%BD%D0%BA%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2_%D0%B8_%D1%81%D0%BD%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5_%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B0_%D0%BD%D0%B0_%D0%BA%D0%BB%D0%B0%D1%81%D1%81%D0%B8%D0%BA%D1%83\"><\/span>\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb: \u0440\u043e\u0441\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043a\u043b\u0430\u0441\u0441\u0438\u043a\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412 \u043c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0445 \u0438 \u043f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0441\u043a\u0438\u0445 \u0441\u0435\u0442\u044f\u0445 \u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442\u0441\u044f \u0440\u043e\u0441\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u043c \u043c\u043e\u043b\u043e\u0447\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c. \u0412 \u041c\u043e\u0441\u043a\u0432\u0435 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u043e\u0442\u0435\u0438\u043d\u043e\u0432\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438: \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b +26,26 %, \u0432 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 \u2014 +7,14 %. \u042d\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043a \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u0438\u0442\u0430\u043d\u0438\u044e \u0438 \u0417\u041e\u0416-\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7311\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-1024x1024.jpg\" alt=\"\" class=\"wp-image-7311\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-40x40.jpg 40w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u0432 \u041c\u043e\u0441\u043a\u0432\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u043a\u0438\u0441\u043b\u043e\u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0417\u041e\u0416 (+14,40 %), \u0430 \u0432 \u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 +16,25 %. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u2014 \u0441\u043c\u0435\u0442\u0430\u043d\u0430 \u0438 \u0441\u0442\u0435\u0440\u0438\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043c\u043e\u043b\u043e\u043a\u043e \u2014 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443: \u0432 \u041c\u043e\u0441\u043a\u0432\u0435 \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 7,59 % \u0438 9,24 % \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0432 \u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 \u2014 \u043d\u0430 12 % \u0438 6,43 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%AB%D0%9F%D0%B5%D1%80%D0%B5%D0%BA%D1%80%D1%91%D1%81%D1%82%D0%BE%D0%BA%C2%BB_%D1%80%D0%B0%D0%B7%D0%BD%D0%BE%D0%BD%D0%B0%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%BD%D0%B0%D1%8F_%D0%B4%D0%B8%D0%BD%D0%B0%D0%BC%D0%B8%D0%BA%D0%B0_%D0%BF%D0%BE_%D1%80%D0%B5%D0%B3%D0%B8%D0%BE%D0%BD%D0%B0%D0%BC\"><\/span>\u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043e\u043a\u00bb: \u0440\u0430\u0437\u043d\u043e\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412 \u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043a\u0435\u00bb \u043a\u0430\u0440\u0442\u0438\u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0430, \u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u0442\u043e\u043b\u0438\u0446\u0430\u043c\u0438 \u0432\u0441\u0451 \u0436\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u044b. \u0412 \u041c\u043e\u0441\u043a\u0432\u0435 \u0440\u0430\u0441\u0442\u0451\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u043c\u044f\u0433\u043a\u0438\u0439 \u0442\u0432\u043e\u0440\u043e\u0433 (+3,34 %) \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043c\u043e\u043b\u043e\u0447\u043d\u044b\u0445 \u043a\u043e\u043a\u0442\u0435\u0439\u043b\u0435\u0439 (+1,29 %). \u0412 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 \u043f\u043e \u0442\u0435\u043c \u0436\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u043c \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u2014 \u043d\u0430 5,42 % \u0438 13,94 % \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7313\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-7313\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2-40x40.jpg 40w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0422\u0432\u043e\u0440\u043e\u0436\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0432 \u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 (+1,46 %) \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u041c\u043e\u0441\u043a\u0432\u0435 (+0,13 %). \u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0441\u043c\u0435\u0442\u0430\u043d\u0443 \u0438 \u0441\u0442\u0435\u0440\u0438\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043c\u043e\u043b\u043e\u043a\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0441\u043d\u0438\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0431\u0435\u0438\u0445 \u0441\u0442\u043e\u043b\u0438\u0446\u0430\u0445.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7314\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-7314\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3-40x40.jpg 40w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-08-12_16-30-40-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0438\u0441\u043b\u043e\u043c\u043e\u043b\u043e\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u0441\u043f\u0430\u0434 \u0432 \u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 (\u201323,14 %) \u043f\u0440\u0438 \u0443\u043c\u0435\u0440\u0435\u043d\u043d\u043e\u043c \u0440\u043e\u0441\u0442\u0435 \u0432 \u041c\u043e\u0441\u043a\u0432\u0435 (+5,44 %). \u0421\u0442\u0435\u0440\u0438\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043c\u043e\u043b\u043e\u043a\u043e \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043d\u0430 \u0441\u0435\u0432\u0435\u0440\u043e-\u0437\u0430\u043f\u0430\u0434\u0435 (\u201310,04 %), \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0432 \u041c\u043e\u0441\u043a\u0432\u0435 \u0441\u043f\u0440\u043e\u0441 \u043f\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441\u043b\u0435\u0433\u043a\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f (+1,32 %).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D1%80%D0%B5%D0%BD%D0%B4%D1%8B_%D1%84%D1%83%D0%BD%D0%BA%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%B8_%D1%80%D0%B0%D0%B7%D0%BD%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B8%D0%B5_%D0%B2%D1%8B%D0%B1%D0%BE%D1%80%D0%B0\"><\/span>\u0422\u0440\u0435\u043d\u0434\u044b: \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0432 \u043e\u0431\u0435\u0438\u0445 \u0441\u0442\u043e\u043b\u0438\u0446\u0430\u0445 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043a \u0441\u043e\u0441\u0442\u0430\u0432\u0443 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438. \u0412 \u041c\u043e\u0441\u043a\u0432\u0435 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0440\u0430\u0441\u0442\u0443\u0442 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0441 \u0430\u043a\u0446\u0435\u043d\u0442\u043e\u043c \u043d\u0430 \u0431\u0435\u043b\u043e\u043a \u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043d\u0430\u043f\u0438\u0442\u043a\u043e\u0432. \u0412 \u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0441\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u0435\u0435, \u043d\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0417\u041e\u0416-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0442\u0451\u0442.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%BF%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F_%D1%80%D1%8B%D0%BD%D0%BA%D0%B0\"><\/span>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=moscow+vs+sp+how+change+preferences+in+the+dairy+category&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ Analytics<\/a> \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u0432 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u043f\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u2014 <a href=\"https:\/\/dialog.x5.ru\/insights?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=moscow+vs+sp+how+change+preferences+in+the+dairy+category&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">\u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435.<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u043e\u043b\u043e\u0447\u043d\u0430\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c\u0438&#8230;<\/p>\n","protected":false},"featured_media":7255,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[153,179],"author_tax":[],"education_type":[],"class_list":["post-7249","education","type-education","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-akademiya"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/education\/7249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/education"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/education"}],"version-history":[{"count":2,"href":"\/connect\/wp-json\/wp\/v2\/education\/7249\/revisions"}],"predecessor-version":[{"id":7315,"href":"\/connect\/wp-json\/wp\/v2\/education\/7249\/revisions\/7315"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/7255"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=7249"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=7249"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=7249"},{"taxonomy":"education_type","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/education_type?post=7249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}