{"id":7257,"date":"2025-12-30T07:40:17","date_gmt":"2025-12-30T04:40:17","guid":{"rendered":"\/connect\/?post_type=education&#038;p=7257"},"modified":"2026-01-15T11:34:31","modified_gmt":"2026-01-15T08:34:31","slug":"myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki","status":"publish","type":"education","link":"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/","title":{"rendered":"\u041c\u044f\u0441\u043d\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b 2025 \u0433\u043e\u0434\u0430: \u0447\u0442\u043e \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0438\u00bb"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/#%D0%A1%D0%B2%D0%B8%D0%BD%D0%B8%D0%BD%D0%B0_%E2%80%94_%D1%83%D0%B2%D0%B5%D1%80%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D1%80%D0%BE%D1%81%D1%82_%D0%B8_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B8\" title=\"\u0421\u0432\u0438\u043d\u0438\u043d\u0430 \u2014 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0438 \u043b\u0438\u0434\u0435\u0440 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\">\u0421\u0432\u0438\u043d\u0438\u043d\u0430 \u2014 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0438 \u043b\u0438\u0434\u0435\u0440 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/#%D0%98%D0%BD%D0%B4%D0%B5%D0%B9%D0%BA%D0%B0_%D1%83%D0%BA%D1%80%D0%B5%D0%BF%D0%BB%D1%8F%D0%B5%D1%82_%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D0%B8%D0%B8_%D0%BA%D0%B0%D0%BA_%D0%B4%D0%B8%D0%B5%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D0%BC%D1%8F%D1%81%D0%BE\" title=\"\u0418\u043d\u0434\u0435\u0439\u043a\u0430 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043a\u0430\u043a \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044f\u0441\u043e\">\u0418\u043d\u0434\u0435\u0439\u043a\u0430 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043a\u0430\u043a \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044f\u0441\u043e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/#%D0%9A%D1%83%D1%80%D0%B8%D1%86%D0%B0_%E2%80%94_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_%D1%81%D0%BF%D1%80%D0%BE%D1%81_%D0%BF%D1%80%D0%B8_%D0%BB%D1%91%D0%B3%D0%BA%D0%BE%D0%BC_%D1%81%D0%BD%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B8\" title=\"\u041a\u0443\u0440\u0438\u0446\u0430 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u043f\u0440\u0438 \u043b\u0451\u0433\u043a\u043e\u043c \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438\">\u041a\u0443\u0440\u0438\u0446\u0430 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u043f\u0440\u0438 \u043b\u0451\u0433\u043a\u043e\u043c \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/#%D0%93%D0%BE%D0%B2%D1%8F%D0%B4%D0%B8%D0%BD%D0%B0_%E2%80%94_%D1%81%D0%BE%D0%BA%D1%80%D0%B0%D1%89%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\" title=\"\u0413\u043e\u0432\u044f\u0434\u0438\u043d\u0430 \u2014 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\">\u0413\u043e\u0432\u044f\u0434\u0438\u043d\u0430 \u2014 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/connect\/education\/myasnye-trendy-2025-goda-chto-vybirajut-pokupateli-pyatjorochki\/#%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%BF%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85_%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D0%BE%D1%87%D1%82%D0%B5%D0%BD%D0%B8%D0%B9\" title=\"\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043c\u044f\u0441\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u043e\u0431\u0449\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0435\u0440\u0432\u0438\u0441\u0430 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=meat+trends+for+2025%3A+what+pyaterochka+shoppers+are+choosing&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ Analytics<\/a> \u043c\u044b \u0438\u0437\u0443\u0447\u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043c\u044f\u0441\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0432 \u0441\u0435\u0442\u0438 <a href=\"https:\/\/5ka.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=meat+trends+for+2025%3A+what+pyaterochka+shoppers+are+choosing&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u044f\u0442\u0451\u0440\u043e\u0447\u043a\u0430\u00bb<\/a> \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 \u044f\u043d\u0432\u0430\u0440\u044f \u043f\u043e \u043c\u0430\u0439 2025 \u0433\u043e\u0434\u0430 (\u0432 \u043a\u0438\u043b\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0445) \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u0432\u0438\u0434\u044b \u043c\u044f\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0441\u043f\u0440\u043e\u0441\u043e\u043c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7337\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-1024x1024.jpg\" alt=\"\" class=\"wp-image-7337\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-1024x1024.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-300x300.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-150x150.jpg 150w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-768x768.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24-40x40.jpg 40w, \/connect\/wp-content\/uploads\/2025\/12\/photo_2025-06-23_10-16-24.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A1%D0%B2%D0%B8%D0%BD%D0%B8%D0%BD%D0%B0_%E2%80%94_%D1%83%D0%B2%D0%B5%D1%80%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D1%80%D0%BE%D1%81%D1%82_%D0%B8_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B8\"><\/span>\u0421\u0432\u0438\u043d\u0438\u043d\u0430 \u2014 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0438 \u043b\u0438\u0434\u0435\u0440 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0421\u0432\u0438\u043d\u0438\u043d\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0441\u0430\u043c\u0443\u044e \u0437\u0430\u043c\u0435\u0442\u043d\u0443\u044e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443: \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 16,03 %. \u042d\u0442\u043e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u0440\u0430\u0446\u0438\u043e\u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u0420\u043e\u0441\u0442 \u0442\u0430\u043a\u0436\u0435 \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043d\u0430 \u043f\u043e\u043b\u043a\u0435, \u0447\u0442\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0446\u0435\u043d\u043e\u0432\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D0%B4%D0%B5%D0%B9%D0%BA%D0%B0_%D1%83%D0%BA%D1%80%D0%B5%D0%BF%D0%BB%D1%8F%D0%B5%D1%82_%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D0%B8%D0%B8_%D0%BA%D0%B0%D0%BA_%D0%B4%D0%B8%D0%B5%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D0%BC%D1%8F%D1%81%D0%BE\"><\/span>\u0418\u043d\u0434\u0435\u0439\u043a\u0430 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043a\u0430\u043a \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044f\u0441\u043e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u043d\u0434\u0435\u0439\u043a\u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u043d\u0430 8,04 %. \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0440\u043e\u0441\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043a \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u043f\u0438\u0442\u0430\u043d\u0438\u044e \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c. \u0418\u043d\u0434\u0435\u0439\u043a\u0430 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043e\u0439 \u043a\u0443\u0440\u0438\u0446\u0435 \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u043a\u043e\u0440\u0437\u0438\u043d\u0435, \u0441\u043e\u0447\u0435\u0442\u0430\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043a\u0430\u043a \u00ab\u0437\u0434\u043e\u0440\u043e\u0432\u044b\u0439 \u0432\u044b\u0431\u043e\u0440\u00bb.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D1%83%D1%80%D0%B8%D1%86%D0%B0_%E2%80%94_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_%D1%81%D0%BF%D1%80%D0%BE%D1%81_%D0%BF%D1%80%D0%B8_%D0%BB%D1%91%D0%B3%D0%BA%D0%BE%D0%BC_%D1%81%D0%BD%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B8\"><\/span>\u041a\u0443\u0440\u0438\u0446\u0430 \u2014 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u043f\u0440\u0438 \u043b\u0451\u0433\u043a\u043e\u043c \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u0443\u0440\u0438\u0446\u044b \u0441\u043d\u0438\u0437\u0438\u043b\u0438\u0441\u044c \u043d\u0430 2,24 %. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043f\u0430\u0434\u0435\u043d\u0438\u0435, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043e \u043e\u0431\u044a\u0451\u043c\u0443 \u0438 \u0432\u043e\u0441\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u0438. \u041d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u0438\u0438 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0438 \u0441\u043f\u0440\u043e\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0432\u0438\u0434\u0430\u043c\u0438 \u043c\u044f\u0441\u0430.<\/mark><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%93%D0%BE%D0%B2%D1%8F%D0%B4%D0%B8%D0%BD%D0%B0_%E2%80%94_%D1%81%D0%BE%D0%BA%D1%80%D0%B0%D1%89%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6\"><\/span>\u0413\u043e\u0432\u044f\u0434\u0438\u043d\u0430 \u2014 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0436<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0413\u043e\u0432\u044f\u0434\u0438\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 14,47 %. \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430, \u043e\u0434\u043d\u0430\u043a\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0441\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0438 \u0441\u043c\u0435\u0449\u0435\u043d\u0438\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D0%BF%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85_%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D0%BE%D1%87%D1%82%D0%B5%D0%BD%D0%B8%D0%B9\"><\/span>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442: \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u044b\u043c \u0432\u043a\u0443\u0441\u043e\u043c \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0414\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u0432\u0438\u0434\u044b \u043c\u044f\u0441\u0430 \u2014 \u0441\u0432\u0438\u043d\u0438\u043d\u0430 \u0438 \u0438\u043d\u0434\u0435\u0439\u043a\u0430 \u2014 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u0430\u043c\u0438 \u0441\u043f\u0440\u043e\u0441\u0430 \u0432 2025 \u0433\u043e\u0434\u0443.<\/p>\n\n\n\n<p>\u0421\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=meat+trends+for+2025%3A+what+pyaterochka+shoppers+are+choosing&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ Analytics<\/a> \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0448\u0442\u0443\u043a\u0430\u0445 \u0438 \u043a\u0438\u043b\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0445, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0434\u0432\u0438\u0433\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u2014 <a href=\"https:\/\/dialog.x5.ru\/insights?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=meat+trends+for+2025%3A+what+pyaterochka+shoppers+are+choosing&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">\u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435.<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043c\u044f\u0441\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u043e\u0431\u0449\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0435\u0440\u0432\u0438\u0441\u0430&#8230;<\/p>\n","protected":false},"featured_media":7259,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[153,179,157],"author_tax":[],"education_type":[],"class_list":["post-7257","education","type-education","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-akademiya","tag-analitika"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/education\/7257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/education"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/education"}],"version-history":[{"count":6,"href":"\/connect\/wp-json\/wp\/v2\/education\/7257\/revisions"}],"predecessor-version":[{"id":7370,"href":"\/connect\/wp-json\/wp\/v2\/education\/7257\/revisions\/7370"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/7259"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=7257"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=7257"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=7257"},{"taxonomy":"education_type","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/education_type?post=7257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}