{"id":7268,"date":"2025-12-25T15:44:30","date_gmt":"2025-12-25T12:44:30","guid":{"rendered":"\/connect\/?post_type=education&#038;p=7268"},"modified":"2025-12-25T17:58:26","modified_gmt":"2025-12-25T14:58:26","slug":"sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda","status":"publish","type":"education","link":"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/","title":{"rendered":"\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043f\u0440\u043e\u0441\u0430: \u043a\u0430\u043a \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><div class=\"ez-toc-title\"><\/div>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/#%D0%9C%D1%8F%D1%81%D0%BE_%D0%B8_%D0%BC%D1%8F%D1%81%D0%BD%D1%8B%D0%B5_%D0%B8%D0%B7%D0%B4%D0%B5%D0%BB%D0%B8%D1%8F_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_%D1%81%D0%BF%D1%80%D0%BE%D1%81_%D1%81_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B5-%D0%BE%D1%81%D0%B5%D0%BD%D0%BD%D0%B8%D0%BC_%D0%BF%D0%B8%D0%BA%D0%BE%D0%BC\" title=\"\u041c\u044f\u0441\u043e \u0438 \u043c\u044f\u0441\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u043b\u0438\u044f: \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u0441 \u0437\u0438\u043c\u043d\u0435-\u043e\u0441\u0435\u043d\u043d\u0438\u043c \u043f\u0438\u043a\u043e\u043c\">\u041c\u044f\u0441\u043e \u0438 \u043c\u044f\u0441\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u043b\u0438\u044f: \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u0441 \u0437\u0438\u043c\u043d\u0435-\u043e\u0441\u0435\u043d\u043d\u0438\u043c \u043f\u0438\u043a\u043e\u043c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/#%D0%A4%D1%80%D1%83%D0%BA%D1%82%D1%8B_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B8%D0%B9_%D0%B2%D1%81%D0%BF%D0%BB%D0%B5%D1%81%D0%BA_%D0%B8_%D0%BB%D0%B5%D1%82%D0%BD%D1%8F%D1%8F_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C\" title=\"\u0424\u0440\u0443\u043a\u0442\u044b: \u0437\u0438\u043c\u043d\u0438\u0439 \u0432\u0441\u043f\u043b\u0435\u0441\u043a \u0438 \u043b\u0435\u0442\u043d\u044f\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c\">\u0424\u0440\u0443\u043a\u0442\u044b: \u0437\u0438\u043c\u043d\u0438\u0439 \u0432\u0441\u043f\u043b\u0435\u0441\u043a \u0438 \u043b\u0435\u0442\u043d\u044f\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/#%D0%A7%D0%B0%D0%B9_%D0%BA%D0%BB%D0%B0%D1%81%D1%81%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B9_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B8%D0%B9_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80\" title=\"\u0427\u0430\u0439: \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0437\u0438\u043c\u043d\u0438\u0439 \u043b\u0438\u0434\u0435\u0440\">\u0427\u0430\u0439: \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0437\u0438\u043c\u043d\u0438\u0439 \u043b\u0438\u0434\u0435\u0440<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/#%D0%A1%D0%B5%D0%B7%D0%BE%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BA%D0%B0%D0%BA_%D0%BE%D1%80%D0%B8%D0%B5%D0%BD%D1%82%D0%B8%D1%80_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BB%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F\" title=\"\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f\">\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/connect\/education\/sezonnost-sprosa-kak-menyajutsya-prodazhi-kategorij-v-techenie-goda\/#%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D1%8F%D0%BC%D0%B8\" title=\"\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c\u0438\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c\u0438<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0438\u0445 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445. \u041f\u043e\u0433\u043e\u0434\u0430, \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u0438 \u0431\u044b\u0442\u043e\u0432\u044b\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0432\u044b\u0431\u043e\u0440 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044f \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" data-id=\"7324\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost1-1024x494.jpg\" alt=\"\" class=\"wp-image-7324\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost1-1024x494.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost1-300x145.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost1-768x370.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=seasonality+of+demand%3A+how+category+sales+change+throughout+the+year&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a> \u0438\u0437\u0443\u0447\u0438\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 2024 \u0433\u043e\u0434 \u0432 \u0441\u0435\u0442\u0438 <a href=\"https:\/\/www.perekrestok.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=seasonality+of+demand%3A+how+category+sales+change+throughout+the+year&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u041f\u0435\u0440\u0435\u043a\u0440\u0451\u0441\u0442\u043e\u043a\u00bb<\/a> \u0438 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438, \u043a\u0430\u043a \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b\u0430\u0441\u044c \u0434\u043e\u043b\u044f \u0433\u043e\u0434\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043a\u0438\u043b\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0445 \u043f\u043e \u0441\u0435\u0437\u043e\u043d\u0430\u043c \u0432 \u0442\u0440\u0451\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u2014 \u043c\u044f\u0441\u043e, \u0444\u0440\u0443\u043a\u0442\u044b \u0438 \u0447\u0430\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9C%D1%8F%D1%81%D0%BE_%D0%B8_%D0%BC%D1%8F%D1%81%D0%BD%D1%8B%D0%B5_%D0%B8%D0%B7%D0%B4%D0%B5%D0%BB%D0%B8%D1%8F_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_%D1%81%D0%BF%D1%80%D0%BE%D1%81_%D1%81_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B5-%D0%BE%D1%81%D0%B5%D0%BD%D0%BD%D0%B8%D0%BC_%D0%BF%D0%B8%D0%BA%D0%BE%D0%BC\"><\/span>\u041c\u044f\u0441\u043e \u0438 \u043c\u044f\u0441\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u043b\u0438\u044f: \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u0441 \u0437\u0438\u043c\u043d\u0435-\u043e\u0441\u0435\u043d\u043d\u0438\u043c \u043f\u0438\u043a\u043e\u043c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041c\u044f\u0441\u043e \u0438 \u043c\u044f\u0441\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u043b\u0438\u044f \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0441\u043f\u0440\u043e\u0441 \u0432\u043e \u0432\u0441\u0435 \u0441\u0435\u0437\u043e\u043d\u044b. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0432\u044b\u0448\u0435 \u0437\u0438\u043c\u043e\u0439 (26,27 %) \u0438 \u043e\u0441\u0435\u043d\u044c\u044e (25,30 %), \u043a\u043e\u0433\u0434\u0430 \u0440\u0430\u0441\u0442\u0451\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0441\u044b\u0442\u043d\u044b\u043c \u0431\u043b\u044e\u0434\u0430\u043c \u0438 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u043c\u0443 \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u044e. \u0412\u0435\u0441\u043d\u043e\u0439 (25,15 %) \u0441\u043f\u0440\u043e\u0441 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043d\u0430 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435, \u0430 \u043b\u0435\u0442\u043e\u043c (23,28 %) \u0441\u043b\u0435\u0433\u043a\u0430 \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f \u2014 \u0432 \u0442\u0435\u043f\u043b\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0433\u043e\u0434\u0430 \u0447\u0430\u0449\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u043b\u0451\u0433\u043a\u0438\u0435 \u0431\u043b\u044e\u0434\u0430 \u0438 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0431\u0435\u043b\u043a\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"889\" data-id=\"7325\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost-1-1024x889.jpg\" alt=\"\" class=\"wp-image-7325\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost-1-1024x889.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost-1-300x260.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost-1-768x667.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A4%D1%80%D1%83%D0%BA%D1%82%D1%8B_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B8%D0%B9_%D0%B2%D1%81%D0%BF%D0%BB%D0%B5%D1%81%D0%BA_%D0%B8_%D0%BB%D0%B5%D1%82%D0%BD%D1%8F%D1%8F_%D1%81%D1%82%D0%B0%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D1%8C\"><\/span>\u0424\u0440\u0443\u043a\u0442\u044b: \u0437\u0438\u043c\u043d\u0438\u0439 \u0432\u0441\u043f\u043b\u0435\u0441\u043a \u0438 \u043b\u0435\u0442\u043d\u044f\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0444\u0440\u0443\u043a\u0442\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u043d\u0443\u044e \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c. \u0417\u0438\u043c\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u044e\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0430 (26,81%) \u2014 \u0444\u0440\u0443\u043a\u0442\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u0432\u0438\u0442\u0430\u043c\u0438\u043d\u043e\u0432 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u0441\u0432\u0435\u0436\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u0412\u0435\u0441\u043d\u043e\u0439 \u0441\u043f\u0440\u043e\u0441 \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f (22,13%), \u043d\u043e \u043b\u0435\u0442\u043e\u043c \u0432\u043d\u043e\u0432\u044c \u0440\u0430\u0441\u0442\u0451\u0442 (24,96 %) \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u043e\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044e \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0445 \u044f\u0433\u043e\u0434 \u0438 \u0444\u0440\u0443\u043a\u0442\u043e\u0432. \u041e\u0441\u0435\u043d\u044c\u044e (26,11 %) \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0441\u0442\u0430\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043d\u0430\u0447\u0430\u043b\u0430 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"887\" data-id=\"7326\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost2-1-1024x887.jpg\" alt=\"\" class=\"wp-image-7326\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost2-1-1024x887.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost2-1-300x260.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost2-1-768x665.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost2-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B0%D0%B9_%D0%BA%D0%BB%D0%B0%D1%81%D1%81%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B9_%D0%B7%D0%B8%D0%BC%D0%BD%D0%B8%D0%B9_%D0%BB%D0%B8%D0%B4%D0%B5%D1%80\"><\/span>\u0427\u0430\u0439: \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0437\u0438\u043c\u043d\u0438\u0439 \u043b\u0438\u0434\u0435\u0440<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0427\u0430\u0439 \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u044f\u0440\u043a\u043e \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u043d\u044b\u0445 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439. \u0417\u0438\u043c\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 30,54 % \u043e\u0442 \u0433\u043e\u0434\u043e\u0432\u043e\u0433\u043e \u043e\u0431\u044a\u0451\u043c\u0430: \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u0430\u0441\u0441\u043e\u0446\u0438\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0441 \u0442\u0451\u043f\u043b\u044b\u043c\u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0430\u043c\u0438. \u0412\u0435\u0441\u043d\u043e\u0439 \u0441\u043f\u0440\u043e\u0441 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f (25,82 %), \u043b\u0435\u0442\u043e\u043c \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442 \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0430 (19,33 %), \u0430 \u043e\u0441\u0435\u043d\u044c\u044e \u0441\u043d\u043e\u0432\u0430 \u0440\u0430\u0441\u0442\u0451\u0442 (24,31 %), \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u043a \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u044b\u043c \u0433\u043e\u0440\u044f\u0447\u0438\u043c \u043d\u0430\u043f\u0438\u0442\u043a\u0430\u043c.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"882\" data-id=\"7327\" src=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost3-1-1024x882.jpg\" alt=\"\" class=\"wp-image-7327\" srcset=\"\/connect\/wp-content\/uploads\/2025\/12\/sezonnost3-1-1024x882.jpg 1024w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost3-1-300x259.jpg 300w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost3-1-768x662.jpg 768w, \/connect\/wp-content\/uploads\/2025\/12\/sezonnost3-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A1%D0%B5%D0%B7%D0%BE%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BA%D0%B0%D0%BA_%D0%BE%D1%80%D0%B8%D0%B5%D0%BD%D1%82%D0%B8%D1%80_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BB%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F\"><\/span>\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0418\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0445 \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u0442\u043e\u0447\u043d\u0435\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0440\u043e\u0441 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0437\u0430\u043f\u0430\u0441\u0430\u043c\u0438. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u043a\u0446\u0438\u0438, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0442\u0435\u0440\u0438 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%BA%D0%B0%D0%BA_%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BC%D0%B5%D0%BD%D1%82_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D1%8F%D0%BC%D0%B8\"><\/span>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0421\u0435\u0440\u0432\u0438\u0441 <a href=\"https:\/\/dialog.x5.ru\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=seasonality+of+demand%3A+how+category+sales+change+throughout+the+year&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">Dialog X5 \/ \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a> \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c \u0432\u0438\u0434\u0435\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u043f\u0435\u0440\u0438\u043e\u0434\u044b \u043f\u0438\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430 \u0438 \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0437\u0430\u0440\u0430\u043d\u0435\u0435.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u2014 <a href=\"https:\/\/dialog.x5.ru\/insights?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=education&amp;utm_content=seasonality+of+demand%3A+how+category+sales+change+throughout+the+year&amp;utm_term=19.12.2025\" rel=\"nofollow noopener\" target=\"_blank\">\u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435<\/a>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0438\u0445 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445. \u041f\u043e\u0433\u043e\u0434\u0430, \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u0438&#8230;<\/p>\n","protected":false},"featured_media":7273,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[153,179],"author_tax":[],"education_type":[],"class_list":["post-7268","education","type-education","status-publish","has-post-thumbnail","hentry","tag-dialog-x5-2","tag-akademiya"],"acf":[],"_links":{"self":[{"href":"\/connect\/wp-json\/wp\/v2\/education\/7268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/connect\/wp-json\/wp\/v2\/education"}],"about":[{"href":"\/connect\/wp-json\/wp\/v2\/types\/education"}],"version-history":[{"count":3,"href":"\/connect\/wp-json\/wp\/v2\/education\/7268\/revisions"}],"predecessor-version":[{"id":7328,"href":"\/connect\/wp-json\/wp\/v2\/education\/7268\/revisions\/7328"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/media\/7273"}],"wp:attachment":[{"href":"\/connect\/wp-json\/wp\/v2\/media?parent=7268"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/tags?post=7268"},{"taxonomy":"author_tax","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/author_tax?post=7268"},{"taxonomy":"education_type","embeddable":true,"href":"\/connect\/wp-json\/wp\/v2\/education_type?post=7268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}