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    • X5 Dialog 2022: сonference of X5 Group’s major partners

    30ноября
    10:00 — 15:00 место проведения Moscow, online

    ROGRAMME

    10:00-11:00

    Plenary session “X5 Group’s and Retail Chains’ Strategy”

    Igor Shekhterman

    CEO of X5 Group

    Ekaterina Lobacheva

    President X5 Group

    Vladislav Kurbatov

    General Director of Pyaterochka

    Andrey Kalmykov

    General Director of Perekrestok

    Ilya Yakubson

    General Director of Chizhik

    11:00-11:40

    Plenary session for commercial directors. Key focus areas of commercial strategy in 2023

    Dmitry Medvedev

    Commercial Director, Perekrestok

    Valeriy Pushkarev

    Head of Category Management, Pyaterochka

    11:40-12.30

    Q&A Session and Award ceremony for partners

    12:30-13:00

    Break

    13:00-15:00

    Parallel sessions

    Use the tabs above to jump to the session you need.

    13:00-15:00

    Store as media and media as store

    At the round table, we will discuss the state of the advertising market in the new reality: how much is traditional and online marketing shrinking and how are retailers’ omnichannel ad platforms evolving. The speakers will answer the following questions: how are Pyaterochka and Perekrestok responding to changing consumer needs? What promo and ad tools does Х5 Group leverage to launch and support new brands? What kind of upside does the X5 Club combined loyalty programme offer to suppliers? How successful is Food.ru?

    Nikolay Shestakov

    Head of X5 Media

    Mikhail Yartsev

    Strategic Marketing Director, Pyaterochka

    Nadezhda Sidorova

    Head of Trade Marketing, Pyaterochka

    Alexandr Chukhontsev

    Head of Loyalty and Partnerships, X5 Group

    Alyona Khetagurova

    Head of Partner and Supplier Management, Perekrestok

    Alyona Semichastnova

    Head of Monetisation and Loyalty Programmes at Pyaterochka

    Valeria Zhukova

    Head of brand management and marketing communications,
    acting brand and long-term loyalty director at Perekrestok

    X5 Media contacts
    Food.ru — Nikolay Shestakov, N.Shestakov@x5.ru
    X5 Dialog — Dmitry Prusov, Dmitry.Prusov@x5.ru
    Pyaterochka (CVM, delivery, loyalty programme) — Natalia Bogoroditskaya,
    Natal.Bogoroditskaya@x5.ru
    Pyaterochka (brands and integration packages — Yuliya Kashnikova,
    Yuliya.Kashnikova@x5.ru
    Perekrestok — Alena Khetagurova, promo.perekrestok@x5.ru
    X5 Club, partnerships — Sergey Morozov, Sergey.Morozov5@x5.ru

    13:00-15:00

    Private labels and exclusive brands: Quality 2.0

    The round table will focus on the highly important topic of retail chains’ strategies to grow private labels and exclusive brands. The speakers will discuss the impact of the macro environment on consumer behaviour, ambitions and prospects for private labels and exclusive brands, ways to build strong communications with suppliers and develop a product offering, localisation of private label manufacturing and much more. The goal is to engage suppliers in new interactions.

     

     

     

    If you are a participant, please fill out our survey. It will take less than a minute.

    Svetlana Silenina

    Head of the Consumer Market direction INFOLine

    Alexandr Kovalenko

    Private Label Director, Perekrestok

    Alexey Gavrilov

    Head of Private Label Beverages, Pyaterochka

    Maxim Golubchikov

    General Director at Imprice

    13:00-15:00

    Product availability: challenges and effective supply chain management

    national suppliers in collaborative planning, forecasting and replenishment amid the changing economic and consumer trends (more expensive logistics, growing omnichannel sales, development of X5 Dialog and Big Data tools) and provide information on new ways of interacting with local suppliers, key joint initiatives in supply chain management, and opportunities we offer through the Logistics as a Service project and beyond.

     

    If you are a participant, please fill out our survey. It will take less than a minute.

    Elena Konnova

    Director for Corporate Communications and Sustainable Development X5 Group

    Natalia Grekhova

    Supply Chain Director, Perekrestok

    Igor Chebunin

    Supply Chain Director, Pyaterochka

    Vladimir Nyukhlov

    Corporate Development Director at NMGK Group (Nizhny Novgorod Oil and Fat Plant)

    Zoya Makhaneva

    Head of Planning at NMGK Group (Nizhny Novgorod Oil and Fat Plant)

    Maria Golovchanskaya

    Head of National Sales Planning at ASG (Alcohol Siberian Group)

    Elena Domoratskaya

    Customer Relationship Director at Danone

    Ivan Zhurenkov

    General Director at TD Dmitrogorsky Product

    Ilya Semenov

    Head of Customer Relations and Service at United Breweries of Heineken

    Andrey Krivko

    Logistics and Customer Service Director at Unilever Rus

    Alexey Finoshin

    Head of Key Account Management at TD Dmitrogorsky Product

    13:00-15:00

    Hot topics in retail chain – supplier relations: commercial directors session

    Mihail Burmistrov

    CEO INFOLine-Analytics

    Valeriy Pushkarev

    Head of Category Management, Pyaterochka

    Yulia Tikhonova

    Head of F&V Category Management, Pyaterochka

    Diana Yumatova

    Head of Fresh and Ultra-fresh Category Management, Pyaterochka

    Viktor Eydemiller

    Head of Ready Food, Pyaterochka

    Dmitry Medvedev

    Commercial Director, Perekrestok

    Anna Filin

    Head of Category Development, Perekrestok

    Anton Chizhov

    Category Head, Grocery, Perekrestok

    Elena Shevyakova

    Category Head, Associated and Non-Food Products, Perekrestok

    Alexandra Sukhareva

    Acting Category Head, Fruit and Vegetables, Perekrestok

    Ilya Sokolov

    Category Head, Beverages, Alcohol and Tobacco, Perekrestok

    Oleg Babunko

    Category Head, Fresh, Perekrestok