X5 Dialog 2022: сonference of X5 Group’s major partners





Plenary session “X5 Group’s and Retail Chains’ Strategy”

Igor Shekhterman

CEO of X5 Group

Vladislav Kurbatov

General Director of Pyaterochka

Andrey Kalmykov

General Director of Perekrestok

Ilya Yakubson

General Director of Chizhik


Coffee break


Plenary session led by commercial directors on the important themes of the 2022 season

Valeriy Pushkarev

Head of Category Management, Pyaterochka

Dmitry Medvedev

Commercial Director, Perekrestok




Parallel sessions

For session details, click the tabs above.


Store as media and media as store

At the round table, we will discuss the state of the advertising market in the new reality: how much is traditional and online marketing shrinking and how are retailers’ omnichannel ad platforms evolving. The speakers will answer the following questions: how are Pyaterochka and Perekrestok responding to changing consumer needs? What promo and ad tools does Х5 Group leverage to launch and support new brands? What kind of upside does the X5 Club combined loyalty programme offer to suppliers? How successful is Food.ru?

Irina Kruglova

Deputy CEO INFOLine

Mikhail Yartsev

Strategic Marketing Director, Pyaterochka

Nadezhda Sidorova

Head of Trade Marketing, Pyaterochka

Alexandr Chukhontsev

Head of Loyalty and Partnerships, X5 Group

Alyona Khetagurova

Head of Partner and Supplier Management, Perekrestok

Nikolay Shestakov

Head of X5 Media

Dina Dukhovich

Head of Brand Development and Marketing Communications, Perekrestok


Private labels and exclusive brands: Quality 2.0

The round table will focus on the highly important topic of retail chains’ strategies to grow private labels and exclusive brands. The speakers will discuss the impact of the macro environment on consumer behaviour, ambitions and prospects for private labels and exclusive brands, ways to build strong communications with suppliers and develop a product offering, localisation of private label manufacturing and much more. The goal is to engage suppliers in new interactions.




If you are a participant, please fill out our survey. It will take less than a minute.

Svetlana Silenina

Head of the Consumer Market direction INFOLine

Alexandr Kovalenko

Private Label Director, Perekrestok

Andrey Tretyak

Commercial Director, Chizhik

Alexey Gavrilov

Head of Private Label Beverages, Pyaterochka


Product availability: challenges and effective supply chain management

national suppliers in collaborative planning, forecasting and replenishment amid the changing economic and consumer trends (more expensive logistics, growing omnichannel sales, development of X5 Dialog and Big Data tools) and provide information on new ways of interacting with local suppliers, key joint initiatives in supply chain management, and opportunities we offer through the Logistics as a Service project and beyond.


If you are a participant, please fill out our survey. It will take less than a minute.

Burmistrov Mihai

CEO INFOLine-Analytics

Natalia Grekhova

Supply Chain Director, Perekrestok

Igor Chebunin

Supply Chain Director, Pyaterochka


Hot topics in retail chain – supplier relations: commercial directors session

The round table will focus on the current commercial strategy of X5 Group and ways to build an efficient relationship with suppliers in order to boost sales and margins.


This unique event will bring together commercial directors and all category managers of Pyaterochka and Perekrestok in one place to engage with partners.

During the event, Perekrestok will present in detail its 2022–2023 category strategy to give partners insights into prospective changes to the product range and enable them to put forward more customised commercial offers. Pyaterochka will reveal its new commercial strategy and relevant department structure, while also highlighting opportunities for suppliers.


During an open discussion, participants will consider key joint initiatives in promotion and sales in 2022–2023.

The ultimate purpose of the dialogue is to help food and FMCG producers and suppliers to increase their sales, profit and market share.


Ivan Fedyakov


Valeriy Pushkarev

Head of Category Management, Pyaterochka

Yulia Tikhonova

Head of F&V Category Management, Pyaterochka

Diana Yumatova

Head of Fresh and Ultra-fresh Category Management, Pyaterochka

Dmitry Medvedev

Commercial Director, Perekrestok

Anna Filin

Head of Category Development, Perekrestok

Anton Chizhov

Category Head, Grocery, Perekrestok

Elena Shevyakova

Category Head, Associated and Non-Food Products, Perekrestok

Alexandra Sukhareva

Acting Category Head, Fruit and Vegetables, Perekrestok

Natalia Bogdanova

Category Head, Ultra Fresh, Perekrestok

Ilya Sokolov

Category Head, Beverages, Alcohol and Tobacco, Perekrestok

Anna Moiseeva

Category Head, Dairy Products, Perekrestok