RUSSIAN VERSION
CONFERENCE MATERIALS
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Conference programme
10:00 — 10:10
Welcome speech
![Praxis_0025](/connect/wp-content/uploads/2021/08/Praxis_0025-e1631616025779-150x150.jpg)
Peter DemchenkovChairman of the Supervisory Board
10:10 — 11:15
Plenary session “X5 Group’s and Retail Chains’ Strategy”
![Шехтерман_Игорь](/connect/wp-content/uploads/2021/08/Shehterman_Igor-150x150.jpg)
Igor Shekhterman
![Гончаров_Сергей](/connect/wp-content/uploads/2021/08/Goncharov_Sergej-150x150.jpg)
Sergei Goncharov
![Курбатов_Владислав](/connect/wp-content/uploads/2021/08/Kurbatov_Vladislav-150x150.jpg)
Vladislav Kurbatov
![Ilya_Yakubson](/connect/wp-content/uploads/2021/08/Ilya_Yakubson-150x150.png)
Ilya Yakubson
11:30 — 13:00
Plenary session of commercial directors on the important themes of the 2021
![Вальков_Виталий](/connect/wp-content/uploads/2021/08/Valkov_Vitalij-e1632161413463-150x150.jpg)
Vitaly ValkovCommercial Director, Pyaterochka
![Медведев_Дмитрий](/connect/wp-content/uploads/2021/08/Medvedev_Dmitrij-scaled-e1631527723989-150x150.jpg)
Dmitri Medvedev Commercial director at Perekrestok
14:00 — 16:00
Parallel sessions
Description of the sessions in the tabs above
14:00 — 16:00
Product availability: collaborative projects and effective supply chain management solutions
2021 has been a year of significant challenges for the Russian consumer market: rising prices and elevated logistics costs, instability in global supply chains, increased pressure on the logistics infrastructure, transportation shortages, service level deterioration on the part of some suppliers, and higher demand volatility amid booming online sales.
How are retail leaders transforming their supply chain management in the face of market turbulence and rising logistics costs? How can suppliers improve planning, forecasting and restocking efficiency as part of collaborative projects with X5? What opportunities and logistics solutions does X5 offer to suppliers to improve supply chain efficiency?
![Михаил_Бурмистров](/connect/wp-content/uploads/2021/08/Mihail_Burmistrov-150x150.jpg)
Mikhail BurmistrovCEO of INFOLine-Analytics
![Вальков_Виталий](/connect/wp-content/uploads/2021/08/Valkov_Vitalij-e1632161413463-150x150.jpg)
Vitaly ValkovCommercial Director, Pyaterochka
![Скворцова_Светлана](/connect/wp-content/uploads/2021/08/Skvorcova_Svetlana-e1632161864490-150x150.jpg)
Svetlana SkvortsovaHead of Integrated Planning, Pyaterochka
![Грехова_Наталья](/connect/wp-content/uploads/2021/08/Grehova_Natalya-150x150.jpg)
Natalia GrekhovaSupply Chain Director, Perekrestok
![Чебунин](/connect/wp-content/uploads/2021/08/Chebunin_Igor-150x150.jpg)
Igor ChebuninSupply Chain Director, Pyaterochka
![Воробьева_Татьяна_Юнилевер](/connect/wp-content/uploads/2021/08/Vorobeva_Tatyana_Junilever-150x150.jpg)
Tatiana VorobievaHead of Logistics and Customer Service, Unilever Rus
![Роман_Юрьев_МАРС](/connect/wp-content/uploads/2021/08/Roman_Jurev_MARS-150x150.jpg)
Roman YuryevCustomer Logistics Manager, Mars
14:00 — 16:00
Responsible packaging: retail chains and suppliers on track to a new industry standard
The ESG agenda is becoming increasingly important and relevant for the retail industry and the consumer market, forming an integral part of retailer and supplier development strategies.
How can retailers and suppliers work together to promote responsible consumption and use of natural resources by embracing sustainable packaging while also maintaining supply chain cost efficiency? What changes in packaging in terms of raw materials, design and communication with consumers are detailed in X5’s sustainable packaging recommendations for different product categories? How can suppliers contribute to the creation of a new industry standard for consumer packaging?
![Ирина_Круглова_1 (2)](/connect/wp-content/uploads/2021/08/Irina_Kruglova_1-2-150x150.jpeg)
Irina KruglovaDeputy General Director of INFOLine
![Медведев_Дмитрий](/connect/wp-content/uploads/2021/08/Medvedev_Dmitrij-scaled-e1631527723989-150x150.jpg)
Dmitri MedvedevCommercial director at Perekrestok
![Maria Podkopaeva](/connect/wp-content/uploads/2021/08/Maria-Podkopaeva-e1695848993181-129x150.jpg)
Maria PodkopaevaProject Manager, Sustainable Development, X5
![Корсун_Вадим](/connect/wp-content/uploads/2021/08/Korsun_Vadim-scaled-e1632162764586-150x150.jpg)
Vadim KorsunHead of Environmental Regulation Projects, Х5
![Седова Евгения_Unilever](/connect/wp-content/uploads/2021/08/Sedova-Evgeniya_Unilever-150x150.jpg)
Eugenia Sedova
![Федотова_Мария_Релаксми](/connect/wp-content/uploads/2021/08/Fedotova_Mariya_Relaksmi-e1632163006846-150x150.jpg)
Maria Fedotova
![Ольга Васильцова_ZetTechnology](/connect/wp-content/uploads/2021/08/Olga-Vasilcova_ZetTechnology-150x150.jpg)
Olga Vasiltsova
![Руслан Ноздряков_P&G](/connect/wp-content/uploads/2021/08/Ruslan-Nozdryakov_PG-scaled-e1632215297215-150x150.jpg)
Ruslan Nozdryakov
![Ораз_Дурдыев_AbInbev](/connect/wp-content/uploads/2021/08/Oraz_Durdyev_AbInbev-150x150.jpg)
Oraz Durdyev
![Евгений Лихтинов](/connect/wp-content/uploads/2021/08/Evgenij-Lihtinov-150x150.jpg)
Evgeny Lichtinov
![Filatkin foto](/connect/wp-content/uploads/2021/08/Filatkin-foto-150x150.jpg)
Ivan Filatkin
![Руспродсоюз_Дмитрий Востриков](/connect/wp-content/uploads/2021/08/Rusprodsojuz_Dmitrij-Vostrikov-150x150.jpg)
Dmitry Vostrikov
![Максим Новиков, СоюзНапитки](/connect/wp-content/uploads/2021/08/Maksim-Novikov-SojuzNapitki-150x150.jpeg)
Maxim Novikov
![Любовь Меланевская](/connect/wp-content/uploads/2021/08/Ljubov-Melanevskaya-150x150.jpeg)
Lyubov Melanevskaya
14:00 — 16:00
Promotion of goods: new opportunities for FMCG suppliers
In many industries, the market is already split among the players so effective work with the existing audience comes to the forefront. The focus on the loyal audience is getting stronger. The digital channel is becoming increasingly important (both in terms of its growing share and capabilities). It is crucial to understand what matters to a particular consumer and use it when communicating with them. Modern digital tools at the retailer’s disposal are seen as an effective way to accomplish this task by leveraging the benefits of personalised content and other features.
![Иван_Федяков](/connect/wp-content/uploads/2021/08/Ivan_Fedyakov-150x150.jpg)
Ivan FedyakovCEO of INFOLine information agency
![Ярцев](/connect/wp-content/uploads/2021/08/Yarcev-e1632929736320-150x150.jpeg)
Mihail YarcevMarketing Director at Pyaterochka
![Степанова_Татьяна](/connect/wp-content/uploads/2021/08/Stepanova_Tatyana-150x150.jpg)
Tatiana StepanovaMarketing Director, Perekrestok
![Алена_Семичастнова](/connect/wp-content/uploads/2021/08/Alena_Semichastnova-150x150.jpg)
Alyona Semichastnova
![Марфутин_Денис](/connect/wp-content/uploads/2021/08/Marfutin_Denis-150x150.jpg)
Denis Marfutin
![Алена_Хетагурова](/connect/wp-content/uploads/2021/08/Alena_Hetagurova-150x150.jpg)
Alyona Khetagurova
![Анна Демидович Продвижение товара](/connect/wp-content/uploads/2021/08/Anna-Demidovich-Prodvizhenie-tovara-e1632905066324-150x150.png)
Anna Demidovich
![Маркин_Максим_Промо](/connect/wp-content/uploads/2021/08/Markin_Maksim_Promo-150x150.jpg)
Maxim MarkineCom Sales Activation Manager PepsiCo
![Фото_Иванова Анастасия_Продвижение товара](/connect/wp-content/uploads/2021/08/Foto_Ivanova-Anastasiya_Prodvizhenie-tovara-e1632841004172-150x150.jpg)
Anastasia Ivanova
14:00 — 16:00
Sales analytics: digital dialogue between retailer and supplier
Today, digital technologies have become the basis for improving the efficiency of many business processes, on both the retailer’s and the manufacturer’s sides. Alongside accelerating market transformations, the pandemic has changed consumer habits, business environment, and trends. At the session, we will discuss the main updates and development plans for our Dialog.X5 platform and learn about the solutions offered by various advanced analytics modules. Leading retail market players will share their experience on the comprehensive use of Dialog.X5 data to create win-win cooperation strategies, taking into account the dramatic changes in the current reality; use of Test & Learn to analyse the efficiency of tests conducted at stores and their contribution to sales growth; use of data and analytics when launching new products.
Finally, we will preview the new analytics features for manufacturers.
![Дмитрий_Прусов](/connect/wp-content/uploads/2021/08/Dmitrij_Prusov-e1631225347889-150x150.jpg)
Dmitri PrusovBigData product and sales director Х5 Group
![Цуканов_Денис (2)](/connect/wp-content/uploads/2021/08/Cukanov_Denis-2-150x150.jpg)
Denis TsukanovProduct owner X5.Dialog Partner
![Макс Сивоконь](/connect/wp-content/uploads/2021/08/Maks-Sivokon-150x150.jpg)
Maxim Sivokon
![Лопатюк_Элина](/connect/wp-content/uploads/2021/08/photo_2021-09-16_19-09-21-e1632164028722-150x150.jpg)
Elina Lopatyuk
![Сергей Хавронин](/connect/wp-content/uploads/2021/08/Sergej-Havronin-e1631690231579-150x150.jpg)
Sergey KhavroninChief Product Officer Х5 Group
![Кирилл_Масленников_Хенкель](/connect/wp-content/uploads/2021/08/Kirill_Maslennikov_Henkel-e1631690536744-150x150.jpg)
Kirill MaslennikovKey Account Manager, Henkel Beauty Care
![Ekaterina Shpuga](/connect/wp-content/uploads/2021/08/Ekaterina-Shpuga-150x150.jpg)
Ekaterina ShpugaMarket Insights Manager Coca Cola HBC
![Evgeniya Hoprichenkova](/connect/wp-content/uploads/2021/08/Evgeniya-Hoprichenkova-150x150.jpg)
Evgeniya HoprichenkovaCommercial Excellence Director Coca Cola HBC
![Alexey Strekh](/connect/wp-content/uploads/2021/08/Alexey-Strekh-150x150.jpg)
Alexey StrekhHead of Trade Marketing Russia and CIS Campina
![Nestle, Андреева Наталья](/connect/wp-content/uploads/2021/08/Nestle-Andreeva-Natalya-e1632253460732-150x150.jpg)
Natalia Andreeva
![Photo Vsevolod Chernoivanov](/connect/wp-content/uploads/2021/08/Photo-Vsevolod-Chernoivanov-150x150.jpg)
Vsevolod Chernoivanov